AdTheorent named for enhanced Programmatic Advertising Solutions

Programmatic Advertising Market TrendsThe sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Programmatic Advertising Market Trends.

The growth sectors of the Programmatic Advertising Market Trends are identified with precision for a better growth perspective.Programmatic advertising market is growing rapidly owing to factors like increasing use of online services and smartphones.

In retail sector, programmatic advertising helps in delivering results by identifying the audiences and serving them personalized advertisements according to the browsing behavior.Mobiles are most used devices that offer higher penetration into the advertising market ultimately driving the market share of programmatic advertising market.

On the other hand, lack of high tech devices and premium inventory are major factors restraining the growth of programmatic advertising market.

Lack of awareness is another factor restraining the growth of programmatic advertising market.The market share is expected to grow based on the growth of total addressable market.

Another major factor driving the market growth is increasing use of mobile phones and ultimately strong penetration of these devices into the programmatic advertising market.According to Market Research Future Analysis, programmatic advertising market has been valued at approx.

From ordering food to booking tickets, studying and learning, and so on tasks can be done by just tapping a few keys on our desktops and smartphones.

Even the various industries and companies are doing their tasks online to make ease of running their businesses.

Whether organizations want to advertise their products and services or to book various raw materials and more, all are shifted to the digital world with the rapidly increasing use of the internet.

Through this, marketers can individualize content for smaller consumers to respond quickly in their performance.Social media influencers - To advertise a certain brand and to increase its reach to peoples, what businessmen are doing?

They are searching for some special media influencers who can post their product review on social media handles after using them once.

As a candidate, to become a successful digital marketer becoming a social media influencer from digital marketing training institute in Pune, can be a good way of progressing in this career.Artificial intelligence - With artificial intelligence, you can do better analyzing of data stored and then further customize it as per your customer's requirement.

From ordering food to booking tickets, studying and learning, and so on tasks can be done by just tapping a few keys on our desktops and smartphones.

Even the various industries and companies are doing their tasks online to make ease of running their businesses.

Whether organizations want to advertise their products and services or to book various raw materials and more, all are shifted to the digital world with the rapidly increasing use of the internet.

Social media influencers - To advertise a certain brand and to increase its reach to peoples, what businessmen are doing?

They are searching for some special media influencers who can post their product review on social media handles after using them once.

Artificial intelligence - With artificial intelligence, you can do better analyzing of data stored and then further customize it as per your customer's requirement.

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October 15, 2018: In 2017, the global Artificial Intelligence in Retail market size was million US$ and it is expected to reach million US$ by the end of 2025, with a CAGR of during 2018-2025.This report focuses on the global Artificial Intelligence in Retail status, future forecast, growth opportunity, key market and key players.

The study objectives are to present the Artificial Intelligence in Retail development in United States, Europe and China.The key players covered in this studyIBMMicrosoftNvidiaAmazon Web ServicesOracleSAPIntelGoogleSentient TechnologiesSalesforceVisenzeTo Request A Sample Copy Of This Report at:  https://www.radiantinsights.com/research/global-artificial-intelligence-in-retail-market-size-status-and-forecast-2018-2025/request-sampleMarket segment by Type, the product can be split intoCloudOn-PremisesMarket segment by Application, split intoPredictive MerchandisingProgrammatic AdvertisingMarket ForecastingIn-Store Visual Monitoring and SurveillanceLocation-Based MarketingOthersMarket segment by Regions/Countries, this report coversUnited StatesEuropeChinaJapanSoutheast AsiaIndiaCentral & South AmericaTable of Contents1 Report Overview1.1 Study Scope1.2 Key Market Segments1.3 Players Covered1.4 Market Analysis by Type1.4.1 Global Artificial Intelligence in Retail Market Size Growth Rate by Type (2013-2025)1.4.2 Cloud1.4.3 On-Premises1.5 Market by Application1.5.1 Global Artificial Intelligence in Retail Market Share by Application (2013-2025)1.5.2 Predictive Merchandising1.5.3 Programmatic Advertising1.5.4 Market Forecasting1.5.5 In-Store Visual Monitoring and Surveillance1.5.6 Location-Based Marketing1.5.7 Others1.6 Study Objectives1.7 Years Considered2 Global Growth Trends2.1 Artificial Intelligence in Retail Market Size2.2 Artificial Intelligence in Retail Growth Trends by Regions2.2.1 Artificial Intelligence in Retail Market Size by Regions (2013-2025)2.2.2 Artificial Intelligence in Retail Market Share by Regions (2013-2018)2.3 Industry Trends2.3.1 Market Top Trends2.3.2 Market Drivers2.3.3 Market OpportunitiesTo Browse Full Research Report @: https://www.radiantinsights.com/research/global-artificial-intelligence-in-retail-market-size-status-and-forecast-2018-2025About Radiant Insights:Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements.

It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process.

The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets.

In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.Media Contact:Company Name: Radiant Insights, IncContact Person: Michelle ThorasEmail: [email protected]: (415) 349-0054Address: 201 Spear St #1100, Suite #3036City: San FranciscoState: CaliforniaCountry: United StatesFor more information, Visit: http://www.radiantinsights.com

A new market research report on Global Artificial Intelligence (AI) in Retail Market has been recently published by Reports and Data that offers a comprehensive evaluation of market report.

The report aims to provide an accurate insight into the current and emerging trends of the market.

In addition, the report covers technological developments, market value analysis, volume, micro and macro-economic factors affecting the growth of the market.The research study comprises of vital information focusing on major market trends and estimated revenue growth rate.

Additionally, the report highlights the market competition including the portfolios and strategic alliances and endeavors of the key competitors.

The report also offers key insights about top companies in the market along with their company overview, business expansion plans, financial standing, production and manufacturing capacity, and global position.Key companies operating in the market include: Amazon Web Services, IBM, Google, Microsoft, Intel, ViSenze, Oracle, Nvidia, SAP, and Salesforce, among others..Get a sample of the report @ https://www.reportsanddata.com/sample-enquiry-form/2429The report provides comprehensive details about the market with respect to overall revenue, sales and consumption, pricing trends, gross margins, growth rate, and market size.

The report also provides an extensive analysis of key regions where the market has established its presence.

The study of the Artificial Intelligence (AI) in Retail market by Reports and Data offers a comprehensive overview of the market size and trends of the Artificial Intelligence (AI) in Retail market on a global and regional scale.

In addition to this, the study is equipped with a detailed analysis of the companies to help the readers understand the competitive scope of the market.

The pandemic has affected the market directly by disrupting the global supply chains, halting the manufacturing and production processes, and altering the economic landscape of the market.

The report also offers a current and future assessment of the impact of the pandemic on the Artificial Intelligence (AI) in Retail market.Some of the key players operating in the Artificial Intelligence (AI) in Retail market are Amazon Web Services, IBM, Google, Microsoft, Intel, ViSenze, Oracle, Nvidia, SAP, and Salesforce, among others.Get a FREE Report Sample with Table of Contents and Figures @ https://www.reportsanddata.com/sample-enquiry-form/2429 The report aims to provide an in-depth analysis of the competitive landscape with profiles of key market competitors.

It covers extensive analysis of the competitors along with their business expansion plans, product launches and brand promotions, and the advancements in the manufacturing processes and product portfolio.The report also provides an extensive analysis of the latest product developments, technological advancement, and advancements research and developments in the global Artificial Intelligence (AI) in Retail industry.

The report provides forecast estimations about the market’s scope for the years 2020-2027.

This is a unique approach that doesn’t use a middle-man like Google Ads.This discussion will compare and contrast programmatic advertising versus the Google Display Network to help you decide which is best for your organization’s needs.How Does Each Approach Work?The first thing to discuss is how these two approaches to display advertising actually work.

These differences will help you understand the advantages and disadvantages of each option.The Google Display Network ApproachThe Google Display Network is essentially a middleman between you (the advertiser) and the websites allowing you to publish your ads on their pages (the publishers).With Google Ads’ easy, straightforward interface, advertisers can target audiences based on a number of different options and criteria.

This is a Google-assigned rating used to assess how well your ads will perform.The Programmatic Advertising ApproachIn programmatic advertising, there is no middle-man service.

The highest bidder wins the auction.Machine learning tools are used to buy ad placements that are most valuable to your business.Which Approach Is Better?To understand whether Google Display Network or programmatic advertising is best, let’s look at some essential advertising criteria and compare how these two approaches perform for each category.ReachYou want your ads to reach a lot of people.

This gives a more complete picture of each user and allows for deeper, more niche targets.Ad TypesIn either approach, advertisers are open to using images, videos, rich media files, HTML 5 and other display ad formats.

You could argue that programmatic advertising and display-side portals have fewer restrictions when it comes to ad formats, but this is only a slight advantage.In fact, some of these ads do more harm than good because they produce disruptive experiences.

Programmatic advertising is anticipated to grow faster than any other digital channels and will be prime method of trading digital media during the forecast period.Programmatic advertising has been segmented on the basis of device, ad formats and end users.

In retail sector, programmatic advertising helps in delivering results by identifying the audiences and serving them personalized advertisements according to the browsing behavior.Mobiles are most used devices that offer higher penetration into the advertising market ultimately driving the market share of programmatic advertising market.

On the other hand, lack of high tech devices and premium inventory are major factors restraining the growth of programmatic advertising market.

Lack of awareness is another factor restraining the growth of programmatic advertising market.The market share is expected to grow based on the growth of total addressable market.

Another major factor driving the market growth is increasing use of mobile phones and ultimately strong penetration of these devices into the programmatic advertising market.According to Market Research Future Analysis, programmatic advertising market has been valued at approx.

Video consumption and video advertising help in connecting with the audience on a different platform and this has led to the growth of programmatic advertising market.

However, artificial intelligence is far from it, which brings us to the question: What is AI?To Know More: Top 10 Virtual Reality & Augmented Reality Applications in BusinessAccording to Tecopedia, Artificial Intelligence is “an area of computer science that emphasizes the creation of intelligent machines that act and respond like humans.

Some operations on computers with artificial intelligence include speech recognition, learning, planning, and problem-solving.

If you’re wondering how artificial intelligence can affect your strategy, here are six ways to redefine your business.1.

They can act as virtual assistants, find customer data for your support representatives so that they have a detailed history of each account.Artificial Intelligence ChatbotsConsider the scenario where you want to convert cold leads into hot leads.

Based on their answers, you can consider different ways to send them promo codes or redirect them to a specific landing page to attract them.To Know More: 5 Examples of Artificial Intelligence In Business ApplicationsWith so much flexibility, it’s no wonder that 80% of marketers will start using Chatbot in some form or another by 2020, according to an Oracle survey.When used judiciously, chatbots can help you reduce costs and improve profits, but they can also change the way you do business.2.

The global market for facial recognition is expected to reach $ 7.76 billion by 2022.

From ordering food to booking tickets, studying and learning, and so on tasks can be done by just tapping a few keys on our desktops and smartphones.

Even the various industries and companies are doing their tasks online to make ease of running their businesses.

Whether organizations want to advertise their products and services or to book various raw materials and more, all are shifted to the digital world with the rapidly increasing use of the internet.

Through this, marketers can individualize content for smaller consumers to respond quickly in their performance.Social media influencers - To advertise a certain brand and to increase its reach to peoples, what businessmen are doing?

They are searching for some special media influencers who can post their product review on social media handles after using them once.

As a candidate, to become a successful digital marketer becoming a social media influencer from digital marketing training institute in Pune, can be a good way of progressing in this career.Artificial intelligence - With artificial intelligence, you can do better analyzing of data stored and then further customize it as per your customer's requirement.