The Programmatic Advertising Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Programmatic Advertising Global Market Report 2024, The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising.
The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).
The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost. For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators GSM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.
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The programmatic advertising market covered in this report is segmented –
1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel
Major companies operating in the programmatic advertising market are forming partnerships to develop new products and strengthen their positions in the market. Collaborations and partnerships in the programmatic advertising market foster innovation, leverage complementary expertise, and accelerate the development and commercialization of advanced therapies by combining resources and capabilities. For instance, in October 2023, Maplebear Inc. a US-based delivery company partnered with The Trade Desk Inc. a US-based technology company that operates a demand-side platform (DSP) for digital advertising. Through this partnership, CPG advertisers will be able to reach audiences who are ready to make a purchase, which will make their media buys on The Trade Desk platform more data driven. With the use of category-based purchase data from Instacart, companies will be able to create more expansive, highly motivated audiences that accurately represent the shopping habits of Instacart's Marketplace customers. CPG brand partners will be able to reach a wider audience outside of the Instacart platform by placing advertising online and through other media channels using The Desk's demand-side platform. The goal of this collaboration is to offer innovative ways for marketers to reach large audiences and eventually encourage purchases.
The programmatic advertising market report table of contents includes:
- Executive Summary
- Programmatic Advertising Market Characteristics
- Programmatic Advertising Market Trends And Strategies
- Programmatic Advertising Market - Macro Economic Scenario
- Global Programmatic Advertising Market Size and Growth
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- Global Programmatic Advertising Market Competitive Benchmarking
- Global Programmatic Advertising Market Competitive Dashboard
- Key Mergers And Acquisitions In The Programmatic Advertising Market
- Programmatic Advertising Market Future Outlook and Potential Analysis
- Appendix
Top 5 Major Key Players Are:
- Adobe Advertising Cloud
- AdReady Inc
- NextRoll Inc
- Magnite Inc
- Baidu Inc
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Programmatic Advertising MarketA new market study, titled “Programmatic Advertising Market ” has been featured on Market Research Future.
Programmatic advertising market is growing rapidly owing to factors like increasing use of online services and smartphones.
In retail sector, programmatic advertising helps in delivering results by identifying the audiences and serving them personalized advertisements according to the browsing behavior.More INformation@ https://www.marketresearchfuture.com/reports/programmatic-advertising-market-3134Mobiles are most used devices that offer higher penetration into the advertising market ultimately driving the market share of programmatic advertising market.
On the other hand, lack of high tech devices and premium inventory are major factors restraining the growth of programmatic advertising market.
Lack of awareness is another factor restraining the growth of programmatic advertising market.The market share is expected to grow based on the growth of total addressable market.
Another major factor driving the market growth is increasing use of mobile phones and ultimately strong penetration of these devices into the programmatic advertising market.According to Market Research Future Analysis, programmatic advertising market has been valued at approx.
It is helping the whole adtech fraternity detect any aspect that can gain traction in the next few years.
Mobiles are gradually replacing desktops and are being called the first screen programmatic technology, rapidly making its way into mobile phones.
The emergence of the latest ways as well as tools that help monitor and measure the required data on mobile devices is leading to great prospects for programmatic mobile video.
For instance, at present, Facebook is playing an important role in the growth of mobile programmatic.Almost every industry sector around the world is wholeheartedly embracing digitalization and is continually adopting digital technologies as well as devices to bring about advancements in business processes and also give rise to revenue generating opportunities.
This rising adoption of digital devices among clients as well as their customers in order to share data amongst each other creates a solid platform for programmatic advertising and leads to significant market growth all over the world.Increasing popularity of social media services is a crucial growth booster in the programmatic advertising market.
Programmatic offers a host of benefits via social media channels since the marketers are able to run highly effective campaigns with automated buying and reach the target audience with relevant messages using social media.
