Consumers worldwide are becoming more aware of the use and benefits of hand sanitizers as a result of the global pandemic. Resultantly, numerous FMCG businesses globally have increased their manufacture and marketing of hygiene goods.
The soaring number of global pandemics has aided in the creation of market growth prospects for hand sanitizer manufacturers. The growth of the hand sanitizer market is being driven by initiatives done by key players in creating chemical-free hand sanitizers with distinctive product designs and color combinations. As per MRFR, the market is estimated to note a CAGR of 9.1% from 2019 to 2025.
Segment Analysis
The segmental study of the hand sanitizer market is conducted based on product type, distribution channel, end user, and region. The distribution channel segment of the hand sanitizer market consists of store-based and non-store-based. The Region segment of the hand sanitizer market consists of Asia-Pacific, North America, Europe, and the Rest of the World. The product type segment of the hand sanitizer market consists of gels, liquids, and sprays. The end user segment of the hand sanitizer market consists of commercials/institutions, households, and hospitals & health centers.
Regional Analysis
The United States maintains high cleanliness standards; as a result, North America dominated the hand sanitizer market in the forecast period. The existence of some of the few major worldwide producers of hand sanitizers and high consumer awareness and simple accessibility are the primary factors driving the hand sanitizer market in North America. During the estimated period, Asia-Pacific is expected to provide new lucrative prospects for the hand sanitizer market. During the review period, the uncontrolled spread of worldwide pandemics such as COVID-19, H1N1, and Ebola is expected to increase the demand for hand sanitizers. Hand sanitizer makers in the region should benefit from the expanding purchasing power of emerging economies and the growing number of emerging economies.
Competitive Analysis
Organizations need to think about automating low-value, time-consuming manual processes. For executives improving customer experience is a top strategic priority, but rising expectations, fast-changing technologies, and market upheaval make it challenging to achieve. The major concerns for businesses are future market access for competitors and the peer group's deep funds for acquiring market share. The company transformation's purpose was to maximize potential throughout the value chain. Despite their importance, companies' risk monitoring and mitigation strategies fall short of their board of directors' expectations. Organizations can benefit greatly from successful data, technology, and analytics integration. In order to develop a solid reporting and monitoring strategy, a combination of internal staff and external advisors must be used to integrate company knowledge with information about best practices. During this crisis, connectivity has been the most important enabler of social involvement. All stakeholders must work together to build the digital infrastructure to support new forms of remote working and advance the digital way of life.
The eminent companies in the hand sanitizer market are Unilever Group (UK), Smith & Nephew plc (UK), L Brands (US), Procter & Gamble Co. (US), Reckitt Benckiser Group Plc (UK), C. Johnson & Son, Inc. (US), Edgewell Personal Care (US), GOJO Industries, Inc. (US), Kimberly-Clark Corporation (US), and PAUL HARTMANN AG (Germany).
Industry Updates:
Oct 2021 The FDA announced recently that companies producing certain alcohol-based hand sanitizers under its prior loosened instructions must stop making them by the end of the year since there is no longer a shortage. The FDA announced the temporary recommendations in March 2020 in response to an increase in demand for sanitizers during the coronavirus outbreak, which resulted in tight supply conditions.
Sep 2021 Just Human introduced the world's first alcohol-free foam hand sanitizer, which may last up to 24 hours with just one application. Benzalkonium chloride, de-ionized water, and a patented smart molecule nanoengineered to adhere to and puncture the cell walls of microorganisms that come into contact with it make up the sanitizer.
