The competition among writers is very high, and the reader most often chooses a book or an author who he knows at least something about.
Unfortunately, some writers believe that if they write a good book, it will sell itself. This is only partly true. For a book to sell itself, readers need to know about it. And this requires promotion.
Start promoting the book before it is published
Warming up interest in a book that has not yet been published is laborious, but it pays off with interest. If by the time of publication you have a certain group of interested people who want to read your book, it will be enough for you to simply tell readers where to find it, that is, share a link to a free online catalog.
How to find readers if the book hasn't been written yet
- Tell about your future book on your social media pages
Even if you haven't published a book yet, you can tell your friends about your passion or idea. Share stories that inspired you, tell us how you started writing, why this particular topic is important to you, and so on.
- Share quotes by choosing beautiful themed illustrations
Such posts usually get a lot of likes and reposts, and you can gauge the interest in what you write by the reaction of your friends.
- Post an excerpt in the thematic community
There are many communities for writers where you can submit your text for publication for free. After publication, follow the comments, communicate with those who appreciated your book or shared the post with friends and subscribers.
- Take advantage of free social media features
Use appropriate thematic hashtags, ask your friends to like or repost (many social networks highly appreciate publications that have a reaction in the first couple of hours after posting), post screenshots of new publications in stories (stories), broadcast live with readers ( for example, reading excerpts from a book)… The possibilities depend only on your imagination.
- Take a cue from major publishers
...80% of bestsellers are owned by the top five publishers, with significant advertising and marketing funds.
Bestseller Code, Matthew Jokers, Jody Archer
It seems to the aspiring writer that publishing with a publisher automatically guarantees that the publisher will invest a large amount in the promotion of his particular book. This is not always the case. Of the many new books, the publisher chooses only a few on which he really stakes in terms of promotion and allocates a budget, often a very modest one.
The rest of the books get into stores without promotion and often remain unnoticed lying on the shelves, and whether the circulation will sell out or not depends on the author himself.
What publishers do to promote books:
- Use online advertising
In the era of Internet marketing, 2-5 thousand rubles and a few hours of your free time are enough to create an advertising campaign to select the target audience or thematic communities for paid publications about your book. When choosing a target audience, rely on what you already know about your readers - maybe they are fans of certain genres in literature, or maybe they are interested in the book because they see themselves as the main characters. By analyzing those who have already read your book, you can find new readers who will be interested in the same thing.
- Create your own book club
If you started talking about your work in advance, as we recommended above, then by the time of publication you will already have a certain group of readers interested in your book. Choose a few people, send them the whole book, and then ask them for their opinion: what they liked the most, why they would recommend reading your book, and what “aftertaste” was left from reading. Share such reviews on social networks, use excerpts in the annotation of the book, so that new potential readers can immediately be interested in your book.
Take a look at the Superpower Book Club where "Kindness is My Superpower" book is the greatest hit these days.
This is exactly what publishers do by sending books to popular bloggers a couple of weeks before the book goes on sale. So the blogger gets exclusive material, and the publisher gets the blogger's audience. If you manage to attract bloggers to your club, this will ensure greater success for your book. Feel free to write about yourself!
- Make a gift to readers
To encourage purchases, publishers hold book giveaways on social media. This is how several tens, and sometimes hundreds of people fight for a book novelty, who, by making a repost, tell their friends about the new book, expanding the audience of those who learn about the work.
“But I have an e-book!” — you may say. It's not a problem. You can play something related to your story.
— If you draw, then the collection of illustrations will be a great gift.
- You can give postcards with views of the city in which the book takes place.
- If you have only writing talent, you can compose a story for the winner in which your reader will become one of the heroes of your story.
Do not limit your imagination!
It is always nice to receive gifts, and if this gift is somehow connected with your story, which the reader liked, then he will carefully keep the souvenir from the author. And who knows, maybe in 20, 30 or 100 years this gift will become the lot of the world famous Sotheby’s auction!
Even for world-famous authors, selling books depends on interested readers discovering them.
Therefore, if you’re asking yourself about how to market a book, it’s essential to focus on things that will reach potential readers.
Because most books and ebooks are sold online, the first thing to do it to make sure they are remarkably well described in the promotional pages of large online booksellers.
Also, don’t overlook the carefully selected keyword, because most people find pages through a search.It’s also a given that nearly every book and author today have a website to support book sales.
Effective book marketing depends on a place for readers to find out everything they can about a book – and a website is a hub for links to everything written about it online.
Similarly, an author’s social media channels also can contain links to stories and coverage about the book that fans and prospective readers will find interesting.Effective book marketing to help sales also relies significantly on publicity.
Each year more self-published authors become successful, and their breakthroughs will help others in the future.
While it's true some authors go the conventional route and find a literary agent who connects them to traditional publishers, and their numbers aren't increasing as quickly.
Narrowing your focus and appealing powerfully to a smaller audience works.If you write a book on personal finance, you'll face a sea of competition.
Or write one about how buying high-quality used cars versus new ones saves people a hundred thousand dollars over a lifetime.
Cultivating a fan base of people willing to buy all the books you write is another wise move.
It means communicating with readers by becoming appropriately active on social media and engaging with them through videos, podcasts, etc.Because so much of marketing today takes place online, it helps to find groups on social media that relate to your book and its topic and become involved.
Samsung’s ‘Find My Mobile’ system, which allows you to locate, lock, ring, and wipe your device should it’s stolen or lost, are often appropriated, potentially allowing a hacker to remotely lock the device, change its passcode, or wipe the device consistent with Mashable.The remote hack exploits a flaw in Samsung’s Find My Mobile system to enact denial-of-service attacks.
If ‘Find My Mobile’ is enabled, it means hackers can lock the Samsung handset and alter its unlock code.The government’s own National Vulnerability Database explains that the hack is feasible because Samsung devices don’t validate the source of lock-code data through the network, making handsets from the South Korean manufacturer more vulnerable to this way of attack.
It gives the exploit a severity score of seven .8 (or high).Slashgear warns Samsung users that, “although not enabled by default, once a user creates a Samsung account, which owners might do to urge access to Samsung-exclusive apps and services on their device, it becomes enabled.
(Samsung find my mobile)It’s a well known incontrovertible fact that social media has gained massive popularity over the years.
Facebook, Twitter, LinkedIn, Pinterest, etc.
have many active users everywhere on the planet.People use these platforms to attach and lots of among them share their contact details including a telephone number on their respective social profiles.When it involves businesses, they often have their company page on such social platforms where they share all their phone numbers intimately.
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