What is the Sitelinks Extension From Google?

Google Ads sitelinks are ad extensions which help businesses to include up to four links to their website in their PPC ad. This kind of ad link often directs viewers to sites outside of the ad's primary landing page, which may be more relevant to their search intent right from the SERP (SERP). It will help you to reach out to your keyword target which will eventually lead to better product promotion.

How Sitelinks Work

The extensions work on ad groups, campaigns and accounts. The link wording determines what visitors see when they click it (the pages they click to). Google may add sitelink descriptions in certain circumstances. You can manually enter this information when creating or editing sitelinks, or Google can do it for you (for example, from various ads in your account). With more information, your sitelinks may be more relevant to target audience. Lower-level sitelinks always take precedence over sitelink extensions. Individual campaigns are preferred than ad groups. A new sitelink must be at the correct level. An ad group may obscure sitelinks. The account may be linked to an extension. An extension may have several connections. To learn more about sitelink extension, you can apply for diploma in digital marketing.

Benefits

You Can Accomplish this Easily

Changing link text and URLs for discounts and special offers is allowed. Sitelink ads don't need to be rewritten.

Get all the Information You Need About Your Site Actions

Count how many times your ad's site links were clicked. Examine the performance of campaigns, ad groups, and individual advertisements. Segment your metrics to check how many people clicked on one sitelink against another (for example, the headline, other sitelinks, or another extension).

Conversion Tracking May Help Landing Pages

Set up conversion tracking for the landing page if a user clicks on an ad's sitelink. Landing pages for "mild" conversions (such as a website visit or an "add to cart").

The Changes Do Not Affect Existing Connections

Changes to sitelink extensions don't affect existing links. Avoid resetting performance metrics while modifying sitelinks.

Customized Sitelinks for Mobile Devices

Make mobile-friendly sitelinks for smartphones and tablets.

Dates for the Beginning and Finish of the Schedule

Schedule your sitelinks to show on specified days, weeks, or hours of the day. An advanced digital marketing course can help you to get better insight on this topic.

Extensions of Sitelinks

Various sitelink extensions are presented based on device and locale. It's feasible to use sitelink extensions with a YouTube search or video campaign.

Search Engine Marketing Campaigns

• Sitelink extensions show on the top and bottom of Google search results.
• To see the sitelinks in the ad, you need at least two desktop and one mobile sitelink extension.

Depending on the location, the ad may include one or more sitelinks:

• On desktop, you may have up to six sitelinks. Your ad may include up to two lines of site connections.
• Your mobile ad may include up to eight sitelinks. A carousel arrangement shows the sitelinks in a single line. The visitor may swipe left or right to see your sitelinks. Your ad must be at the top of the search results for your sitelinks to show prominently.

Campaigns that Use Video Footage

• Before, during, or after a video, sitelink extensions are shown to the right of the ad's URL. If an ad is suitable, sitelinks will show underneath it.
• This ad will not display sitelinks without at least two sitelink extensions.
• Up to four sitelinks may be included in your ad. The sitelinks may be accessed while the ad is playing.

Cost

Pay-Per-Click

Ads only pay if clicked. This is the same as an ad headline click. Your landing page or one of your sitelinks will cost the same. The first two clicks each ad impression are free. Because of this, you will not be compensated.

Campaigns that Leverage Video Footage:

Pricing depends on the campaign's structure and purpose. Such campaigns pay you based on how many people see your ad and act. You get 1,000 views for $1. Video advertising using sitelinks may have lower CPA (CPA). There are several institutes which offer PG in digital marketing. You can opt for them for a better understanding on this subject.