The biggest problem in your Google Ads account is not the keywords, ad groups, or campaigns. It is the lack of structure. In this video, I'll show you how to set up your workflow to take your Google Ads account to the next level.
So let's get started with an overview of our Google Ads account. As you can see that we've got this search campaign here which gets split into three device-wide campaigns for computer, mobile, tablet, and then we have the keyword structure in there the responsive search ads, how many keywords we need to have, the negative keywords and so on then we have got some account level default settings over here we have our call ads how we structure those the dynamic search ads they work really well how we structure our video campaigns we do a lot of video ads, as well as the Google Display Network where we split them up by keywords, topic, in-market, custom intent which is now called custom segment placement and remarketing so how we split those out and then this, is a structure which very few advertisers or agency know of where we have three levels of priority for our shopping campaigns one is the high priority low bid, medium priority medium bid and low priority high bid. So this will collect and search for all the junk queries that we want to exclude as quickly as possible. This is what we call the brand campaigns and this is how we sculpt all our traffic for the winning products. So these are all worked with a negative keyword list and we sculpt the queries accordingly. So this is this gives you an idea of how we structure our Google Ads account.
In this blog post, you will learn all about the Google Ads editor and, we share some of the Google Ads Editor workflow hacks.
