In France, the use of giant outdoor LED screens in urban areas is highly regulated. The objective is to ensure the safety of users of public roads and limit visual and light pollution. This regulation is stricter than in other countries, including our European neighbors. This is why we observe a sometimes more massive use of outdoor screens abroad, as in Asia, the United States, or even the Netherlands. Practices that would not be possible in France, like the video trucks on public roads that can be seen in Japan, or very large advertising screens.
This is why we frequently have to deal with very interesting projects, but which are refused because of the regulations. We, therefore, take stock of the regulatory constraints with which projects are most often confronted.
WHAT THE REGULATIONS ON SIGNS AND OUTDOOR ADVERTISING SAY
The installation of a luminous screen for advertising cannot be done just anywhere. It must be done in an agglomeration of more than 10,000 inhabitants. Outside urban areas, the screen must be located near a station, an airport, a shopping center, or a sports arena with more than 15,000 seats.
For the installation of an LED advertising panel
As part of an advertising-led screen intended for the distribution of several advertisers with the purchase of space. the screen can only be installed in towns with more than 10,000 inhabitants. It has a surface limited to 8 m² and cannot be placed beyond 6 m² from the ground. In the particular case of an airport with more than 3 million annual passengers, this surface can extend up to 50 m². Similarly, the installation height can then reach 10 m from the ground.
For sign and pre-sign installation
When using giant screens for signage or pre-signage purposes, then the regulations differ. That is to say for the dissemination only of information from the shops present in the associated building. For an installation of a screen in a sign, it cannot cover more than 15% of the facade. It can be 25% of the surface if it is less than 50 m².
For example, for a surface of 40 m², the sign screen cannot exceed a surface of 10 m². As part of a sign fixed to the ground, it cannot exceed 6 m². It can reach 12 m² in towns with more than 10,000 inhabitants. It must also be at least 10 m from the bay of a building.
Note that: since July 2018, all types of illuminated signs must be switched off between 1 a.m. and 6 a.m. for daytime businesses.
Advertising screen on a land vehicle
It is common to see vehicles, especially urban ones, being used as advertising media. Some are even vehicles only intended for this purpose. As a result, more and more owners of these vehicles would like to switch to digital SMD Screens, but the regulations are strict on this subject.
Indeed, it is forbidden for a vehicle to display dynamic content while it is moving. However, this is still allowed when parked.
THE LOCAL REGULATION AND THE TOWN HALLS HAVE THE LAST WORD.
It is important to specify that the rules set out above relate to national regulations on outdoor advertising. However, local authorities can also put in place local regulations on advertising. This will then necessarily be more restrictive to preserving the living environment.
This is the case, for example, in historic sectors to preserve the cultural integrity of this environment.
In addition, even in the absence of local advertising regulations, the project must be validated by the town hall beforehand. This avoids deletion requests following the taking of measures following the installation of the screen.
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