7 Amazon Listing Optimization Pitfalls, You Must Avoid

Amazon as a marketplace is quite alluring for vendors. But, to be a successful seller requires a high level of organizational skills. Here is a list of a few gaffes, beginning from the start of your Amazon product listing cycle, so that you can rectify them accordingly and get those conversions

1. Ignoring Your Competition

Before you launch any product, researching the market is crucial. And so is analyzing your competition. A common mistake that merchants make, trying to sell anything which is in demand, believing that demand alone can give conversions on e-shops. But, that is not the case, Amazon ships around 66000 orders per hour in the US alone, which does show quantity but it also means competition.

Tip – Analyze your product’s competitors and consumers before coining a marketing strategy. Work this analysis and optimize your listing accordingly.

2. Sloppy Amazon Product Listing

Essential information about your product should be available for consumers. The listing should describe how the product can add value to their life. Do not avoid details and do not hasten, with only jotting down the basics. Buyers are more inclined to purchase a product that is described well, so that they clearly understand the pros and cons, and don’t feel cheated later

Tip – Feel being in a buyer’s shoe. Create a product listing that answers – what is the product (general and technical features), How it is used (and useful), and indirectly answers why it is better than your competition (you need to revisit the first point for that). Also, do not write long posts, instead keep them short, crisp, and factual.

3. Multiple Listings for Single Product

Most sellers do multiple product listings of variants, assuming it is beneficial, as it may reflect in different searches. It is one of the most common pitfalls of Amazon listing. If a buyer reaches your product listing and does not find desired variants, you may end up losing the lead. Similarly, multiple listings of a product may confuse the customer, making it shift to a better-described competitor’s listing.

Tip – Showcase all offered product variations under a single listing. This will facilitate your buyers, and win you an for the operational ease. It also gives a sense of reliability to the consumer, as they can view multiple variants of a product with clear descriptions.

4. Missing The Connection with SERP

As a seller make sure to utilize every function which improves the searchability of your product. Keyword research is important to get you ranked on product search pages. Vendors who avoid analyzing suitable keywords often pay with reduced sales. Sellers also miss buyers, by choosing incorrect keywords. Competitor analysis also provides information on the keywords used by others, it can help you conclude a better choice.

Tip – Do proper analysis before selecting keywords for Amazon product listing optimization. Find all short and long keywords which can help you rank. Use relevant keywords in your product’s title and descriptions. Keep a check on the responding ability of that keyword and make a change if required.

5. Mistakes with Your Images

On Amazon shops, product images are a sales pitch in themselves. Most sellers ignore the importance of good, defining product pictures. A seller whose product description is not supported by relevant images, or has bad quality, improperly edited pictures, will lose the customer. Online stores, unlike physical shops, need to instill faith in individuals to make buying decisions. Bad photos make buyers go astray.

Tip – Follow Amazon’s image guidelines, and create a well-defined product listing.

6. Understanding Amazon Guidelines

Though rewarding, Amazon is a detailed and complicated platform. Sellers often miss the rules and regulations, framed by the online shopping giant. Violating these regulations might lead to your account suspension or low ratings.

Tip – Read through Amazon’s policies and keep them in mind while creating product listings. Many sellers opt to engage Amazon Listing Optimization services and virtual assistants to make sure their eshops are in line with these guidelines. The platform’s seller support executives can also guide you.

7. Reviews

The challenge that Amazon’s sellers face today is review management. Customers are reluctant to give feedback, if a vendor’s product is good then a good review is expected, but usually buyers do not bother. However, in case of any discrepancies negative reviews pour in, affecting your ratings adversely. For a new seller, customer feedback management is a daunting task.

Tip – Getting organic reviews is tough, particularly for new sellers. Amazon also has strict guidelines for customer feedback. A vendor is not supposed to ask buyers to review products directly. Early review programs or Amazon vine can help with the issue. However, it is suggested to go beyond organic methods to get positive reviews and excel in your ratings.

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