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Email Marketing Automation

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Robbie Kohli
Email Marketing Automation

Email automation is a powerful tool that can help to reach the right audience at the right time. Conveying the right message in the right context and at the right time can work wonders for your business. Sending automated emails can provide you with the required flexibility to prioritise important tasks at hand.

Communication in the contemporary digital age is highly time-sensitive and email automation can help you knock on the right digital doors at the right moment. Email marketing automation uses a series of automated emails that target prospects after they have taken a specific action on an online platform. A drip campaign can help to improve the ROI of your sales outreach efforts. Marketing automation is facilitated by software that handles and manages routine and repetitive marketing tasks without any explicit need for manual intervention. The marketing team within an organization can use automation to simplify a wide range of marketing tasks including social media posting, ad campaigns management, email marketing, etc. As the name suggests, behaviour-based conditional emails are those emails that are sent after a pre-specified condition is met. These pre-specified conditions are related to the customer’s behaviour. One can also use conditional content with tags based on certain interests to personalize content. The goal of your popup signup forms on the website should be to convert your visitors into potential leads. Popup signup automation allows you to conveniently collect important user data.

Marketing automation has a very broad purview and entails a wide range of automation activities that aid in overcoming marketing-related challenges.



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Robbie Kohli
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