What advantages do social media platforms offer to businesses? Think about the fact that there are so many active social media users worldwide!
You might want to consider using social media as a part of your digital marketing strategy. It is a quick, affordable, and efficient way to connect with almost half of the world's population.
Here are the latest social media trends that could help you connect with your audience and expand your business Read on!
1. Using social media as a marketing tool for your business
Social media marketing engages with audiences and consumers on social networks in order to promote products, services, and brands.
To be successful, a business might want to use a variety of platforms in order to reach its target audience and generate sales.
These platforms include Twitter, Facebook, Instagram, Pinterest and YouTube, etc.
A successful social media marketing campaign encourages audiences to engage with the brand by liking posts or following the page or image on these networks. As a digital marketer, you might want to invest in social media courses that you can take to broaden your knowledge on how to use social media for your business.
2. Smaller platforms will become very popular for ads
Consumers and brands are interested in a variety of "smaller" (if you can still call it that) platforms, like TikTok. Additionally growing in popularity for ads are Snapchat and Pinterest.
Data provided by Pinterest Business shows that when compared to other social media channels, their platform's ads can yield retail brands a return on investment that is twice as high. The potential advertising audience on Snapchat has grown significantly, despite the fact that it isn't as well-known for marketing as Facebook and Instagram.
Additionally, it's important that businesses start to consider alternative platforms in light of Apple's earlier 2022 announcement that it would restrict Facebook's ability to target a sizable portion of its user base.
3. Social media will be used to connect with new customers
According to HubSpot's research, the main social media objectives of the majority of marketers in 2022 will be to reach new audiences, strengthen customer relationships, and improve customer service. These objectives used to be more centred on increasing sales and product promotion.
Therefore, it's expected that brands' use of social media will change significantly in the future. It will be used not only for advertising but also as a means of fostering stronger client relationships.
4. Be ready with video content
If you're not already producing videos, you might want to start doing so for your content strategy. Social media will soon be dominated by videos, and those who have yet to recognise this will struggle.
It's important to remember that long-form content is no longer the preferred format. The popularity of apps like stories, reels, and TikTok proves that interesting short-form videos are now people's go-to choice.
Just before we end…
For businesses of all sizes, social media marketing is an effective way to connect with new prospects and regular clients.
If you're not using social media sites like Facebook, Instagram, and LinkedIn among others, you're missing out on the opportunity to learn about, follow, and do business with brands.
Effective social media marketing may help your company achieve remarkable success by generating leads and even sales.
Marshall Thurlow is the Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.
