TIPS TO CHOOSE THE PERFECT RESTAURANT ADVERTISING STRATEGY

Restaurantify

TIPS TO CHOOSE THE PERFECT RESTAURANT ADVERTISING STRATEGY

Delicious, nutritious food alone will not help restaurateurs win the battle. Prospective and new customers must be regularly reminded of the restaurant’s existence in order to maintain a steady flow of customers. This can be achieved by advertising – a means to always stay on top of customers’ minds. Rather than relying on paid means, restaurants can build their own website and use the medium as a DIY marketing agency to work magic amidst customers.

Why Should a Restaurant Necessarily Advertise?

Advertising is mandatory at every stage of a restaurant’s life cycle. Whether it is a grand opening, an anniversary celebration, or just a reopening after refurbishment, it calls for an advertising message that informs and attracts.

New restaurants advertise to let people know that a new dining space has begun operations in their locality. It also permits potential customers to gain insights about the culinary offerings of the restaurant.

Even if the restaurant has been operational for some time, advertising acts as a constant reminder for diners to choose the brand over that of the competitors.

Advertising helps boost sales during dull seasons and also spread word about new menu offerings. Digital means of advertising facilitate restaurants to target demographic-specific target audiences.

How Does an Advertisement Poster Help Your Brand

Making an advertisement poster is not just about compiling information or presenting an appealing visual design to impress, convince or persuade people. An advertisement poster offers great scope for a restaurant while designing an elaborate advertising campaign.

Poster Sizes

A0: 841 X 1189 mm

A1: 594 X 841 mm

A2: 420 X 594 mm

A3: 297 X 420 mm

A4: 210 X 297 mm

With so many available sizes, restaurants enjoy greater flexibility in printing poster and displaying it at places of their choice.

For instance, an A3 size poster is apt for indoor advertising, particularly for a target audience frequenting a shopping mall whereas an A2 or A1 poster is ideal for outdoor advertising and helps you reach out to people in high-traffic areas.

Long-term Visibility

Although there are plenty of formats in print advertising, they do not provide a great shelf life. Newspaper advertisements, for instance, reach the target audience for just a single day. While only prominent newspaper ads attract attention, the others are most often lost in the crowd.

Unlike newspaper ads, an advertisement poster (when placed in a public spot) gains round-the-clock prominence until it is removed. It helps in repetitive persuasion leading to a change in the minds of customers.

Build Brand Authority

Brand authority is the expertise a company or brand enjoys within its specific industry or niche. When people begin trusting a brand as a sole and trustworthy expert in serving its product, it is a sign that the company has achieved brand authority.

Establishing brand authority is the key to securing and enhancing customer trust. It also helps derive maximum results from the marketing and advertising campaigns.

For an advertising poster to achieve great success, it must be unique and also remind people instantly of the brand. While designing a poster, it is also important to remember that people are concerned only about the core message and the value proposition before they decide to buy.

Types of Marketing Strategies for Restaurant Advertising

Social Media Ads

Social media platforms are the most trendy, cost-effective, and successful form of online advertising for a restaurant these days.

Restaurants can make use of social networks like Instagram, Facebook ads, etc. to post and promote their offerings through high-quality, visually appealing, and enticing photographs of their culinary offerings.

While using social media for restaurant advertising, it is essential to have a robust social media marketing strategy – the tools for which can be obtained from social media agencies themselves. This will ensure greater reach and lead generation.

Geo-Targeted Ads

Google offers this online advertising facility to businesses. By promoting restaurant advertisements on a location target basis using Google Ads, the business enjoys the freedom to choose countries, areas within a country, the target location radius, location groups like business location, tiered demographics, places of interest, etc.

Video Content Ads

Restaurants can also make use of alluring audio-visuals for advertising their brand through video mediums like YouTube. The advantage is that it is very less expensive and can be used to market literally anything – new menu offerings, festive offers, promotions, etc. Restaurants can also hire a YouTube advertising agency to generate quality content.

Digital Billboards

Digital billboards still continue to work magic for restaurants in their advertising arena.

Branded Items

Every single item handed over to the customer – from a paper cup, and carry bag to tissue paper is a powerful branding weapon. They have the potential of getting free advertising done for the restaurant. So, restaurants must add much more than a logo on items that reach customers’ hands. For example, a QR code to an online menu can be offered to customers which they can browse during their next purchase. The restaurant website id can be provided for customers to visit and win a discounted meal or for them to write their online reviews.

Creating an Amazing Restaurant Website and Online Menu

The only online medium over which a restaurant has complete control is its own website. So, when you decide to build a restaurant website, the first thing you must keep in mind is online ordering as a simple and effective online ordering system has the potential to doubly increase your orders and profits. Place Call-To-Action buttons at prominent spots on the homepage of the restaurant website so that customers are encouraged to take action.

Great Food Advertisement Examples

Jif Peanut Butter

Jif uses a digital ad to catch the attention of an audience scrolling lethargically. In this ad, Jif uses its signature colors along with a beating heart to communicate the love that the world must feel for this brand of peanut butter.

Goldfish

In this ad on Twitter, Goldfish uses a narrative video to narrate a classic tale of two little fish who drank too much. This food advertisement is funny, creative, and also short and sweet – making it perfect for a Twitter feed.

No Frills

This Canadian supermarket chain is known for its meme-worthy content across their social media channels. In this Facebook ad, No Frills uses the most popular “Expectation Vs Reality” meme to advertise their in-house pancake batter brand.

Clevr

Clevr Food Advertisement uses this to display its tea varieties like Matcha Chai Latte and Chai Super Latte beverages. Minimal usage of color and simple movement makes this ad visually appealing, evoking tranquility and calm. This ad can be used on various social media platforms like Twitter, Instagram, etc.

Panera Bread

This ad on Facebook by Panera Bread uses the visual potential of great food as an advertisement. The image is so delectable that one can almost taste what is displayed in the advertisement. It also uses a Call-To-Action in the end guiding people into purchasing its delicious macaroni.

Burger King

In this ad on Twitter, Burger King compares its chicken fries with a few essential human traits. The custom graphic design makes the ad humorous and eye-catching. Even people scrolling down will slow down a second to stare at these chicken fries and be motivated to buy them.

IHOP

In its 60th year of successful business, the American classic used this ad on Twitter to thank its loyal customers for their patronage. This stylish ad uses music, design, and graphics along with creative copy to engage the audience. The ad also carries a message about a surprise announcement that is available only on a certain date. Such deadline-driven messages create a sense of urgency making people act instantaneously.

Taco Bell

In 2015, this brand started campaigning for a taco emoji to be included in the emoji dictionary. So, Taco Bell created an advertising campaign and also began petitioning the emoji creators, Unicode Consortium, for their emoji cause. It is because of this campaign that we have a taco emoji today. This was definitely the most passionate, humorous, and memorable creative marketing campaign in the industry.

If you are looking for professional help in restaurant website building and restaurant promotion, get in touch with Restaurantify.

Source: https://restaurantify.com/tips-to-choose-the-perfect-restaurant-advertising-strategy/

Restaurantify

WHY IS RESTAURANT EMAIL MARKETING IMPORTANT? STRATEGY & EXAMPLES (2023)

Restaurantify 2022-11-14

One of the finest strategies in email marketing is to send an email with a reason as to why customers should return to the website. How To Build A Restaurant Email List? We bring to you the best practices to be followed while creating restaurant email marketing campaigns. 3 Great Examples Of Restaurant Email MarketingLincoln RistoranteThe strength of this restaurant’s email marketing lies in its simplicity. California TortillaThe strength of this restaurant’s email marketing lies in its personalization.

Improve Your Restaurant Marketing Strategies With The Guidance Of An Expert

The Busy Bee Agency 2021-07-29

With increasing competition in the restaurant business, it is difficult to focus and manage everything on your own, which is why a restaurant business coach can help you achieve your required goals in a short period of time.Official Website: https://thebusybeeagency.com

Hot and Fresh Digital Marketing Strategy for Your Restaurant!

SEO Warriors 2019-03-16

The scenery of the restaurant business has been radically transformed by the advent of digital marketing.

No longer do restaurant owners depend on the traditional word of mouth to market their restaurants. Most restaurants are taking advantage of digital media and mobile technology. While some of the restaurants are struggling to get their restaurants marketing strategy on track.

However, considering the fierce competition in the restaurant business, it is vital that you get your marketing strategy, not just right but top notch.

The success of any restaurant business bears down on its marketing strategies. In this post, I would be highlighting marketing tips for restaurant marketing using effective digital marketing strategies.

1. Go Social:

We are in the era of technology, social media platforms are bustling with the engaging audience in it. If you want the restaurant orders rolling in, then you have to take advantage of social media platforms to promote your restaurant online.

Engage in social media platforms by posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight.

2. Get a Website:

Having a website for your restaurant business is equivalent to having a food shop in every part of the world.

If you want your restaurant to grow big, then you’ve got to get a professional website. A website opens up opportunities for a much larger market of consumers. It makes it very easy for potential and even existing customers to find you.

Moreover, you could opt for hiring affordable professional website services to get the job done.

3. Get Listed On Food Apps:

Several food apps have sprung up over the years due to popular demand by consumers. No longer do consumers have to go to find a suitable place to eat.

All they have to do these days is to install a food app that points them to the nearest restaurant. Take advantage of mobile technology by partnering with food apps to make sure that your restaurant is listed.

Getting listed on these food apps ensures that you do not lose potential customers.

4. Don’t Miss Out Email Marketing:

Restaurant email marketing is another vital strategy to effectively marketing your restaurant.

Email marketing is an efficient way to attract your customers and keep them coming back. Using email marketing, you can showcase new additions to your menu and other exciting offers. However, email marketing can be risky if not properly executed. To find the best email marketing strategy for your restaurant.

5. Mind Your Online Reputation:

Nothing destroys a restaurant business like a bad review. All your efforts online could go to waste if you don’t have a good online reputation management strategy in place.

Online reputation for a restaurant would simply involve responding to customer queries in a timely manner and responding to both negative and positive reviews in a way that would portray your restaurant in good light.

However, if you have no experience with online reputation management; Employ an expert to tackle polishing your online reputation.

A Final Note On Effective Restaurant Marketing Strategies

So now you have been equipped with several restaurant marketing strategies to take your restaurant business to the next level. However, here are a few points you should note:

1. Online success of your restaurant is highly dependent on your offline performance; so get your offline activities right

2. Go with a professional digital marketing company to ensure successful restaurant marketing.

With these marketing tips, I believe you are well on your way to taking the restaurant business to the next level.

SEO Warriors the best Digital Marketing Company in India, very successful in the past ten years having 100+ clients all over the world.

We provide end-to-end digital marketing services, by catering unique marketing strategies to fulfill our client’s goals. We constantly innovate our work to bring 100% proven results.

Bring your business, we will make it a brand!

For more information talk to our technical experts>>>

Don’t forget that execution is everything!

Rank Your Restaurant Website On Google [Restaurant SEO]

Aakash Soni 2021-07-12

Want to Rank Restaurant website to the top of Google search result?

Auxano Global Services is one of the best Restaurant SEO company.

hire our Restaurant SEO services now!Rank Your Restaurant Website On Google [Restaurant SEO]https://www.auxanoglobalservices.com/restaurant-seo-services/

Global PVC Window Profile Market Analysis | Industry Report 2026

Sejal Kapoor 2020-10-13

The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.

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The segment analysis is useful in understanding the growth areas and probable opportunities of the market.Final Report will cover the impact of COVID-19 on this industry.Browse the complete Global PVC Window Profile Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 @ https://www.decisiondatabases.com/ip/53045-pvc-window-profile-market-reportThe report also covers the complete competitive landscape of the global PVC Window Profile market with company profiles of key players such as:Alphacan SpAAluplast GmbHDeceuninckEpwin GroupEurocellPiva GroupProfine GroupRehauSalamanderSchucoVEKASEGMENTATIONS IN THE REPORT:By TypeTurn & Tilt WindowsSliding WindowCasement WindowOthersBy ApplicationResidentialCommercialBy Geography:North America (NA) – US, Canada, and MexicoEurope (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of EuropeAsia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APACLatin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin AmericaMiddle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South AfricaDownload Free Sample Report of Global PVC Window Profile Market @ https://www.decisiondatabases.com/contact/download-sample-53045The Global PVC Window Profile Market has been exhibited in detail in the following chapters –Chapter 1 PVC Window Profile Market PrefaceChapter 2 Executive SummaryChapter 3 PVC Window Profile Industry AnalysisChapter 4 PVC Window Profile Market Value Chain AnalysisChapter 5 PVC Window Profile Market Analysis By TypeChapter 6 PVC Window Profile Market Analysis By ApplicationChapter 7 PVC Window Profile Market Analysis By GeographyChapter 8 Competitive Landscape Of PVC Window Profile CompaniesChapter 9 Company Profiles Of PVC Window Profile IndustryPurchase the complete Global PVC Window Profile Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-53045Other Reports by DecisionDatabases.com:Global PVC Modifier Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Polyvinyl Chloride (PVC) Resins Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Polyvinyl Chloride (PVC) Films Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.

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Global Polyvinyl Alcohol Fibers Market Analysis | Industry Report 2026

Saavi Mehta 2020-10-13

The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.

These segments are studied in detail incorporating the market estimates and forecasts at regional and country level.

I. du Pont de Nemours and CompanyEastman Chemical CompanyKuraray Co. Ltd.Nippon Synthetic Chemical Industry Co.Sekisui Chemical Co. Ltd.Sinopec Sichuan VinylonSEGMENTATIONS IN THE REPORT:By Product TypeFilament FiberStapleOtherBy ApplicationCement AdditivesTextileNon-Woven FabricBy Geography:North America (NA) – US, Canada, and MexicoEurope (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of EuropeAsia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APACLatin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin AmericaMiddle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South AfricaDownload Free Sample Report of Global Polyvinyl Alcohol Fibers Market @ https://www.decisiondatabases.com/contact/download-sample-52885The Global Polyvinyl Alcohol Fibers Market has been exhibited in detail in the following chapters –Chapter 1 Polyvinyl Alcohol Fibers Market PrefaceChapter 2 Executive SummaryChapter 3 Polyvinyl Alcohol Fibers Industry AnalysisChapter 4 Polyvinyl Alcohol Fibers Market Value Chain AnalysisChapter 5 Polyvinyl Alcohol Fibers Market Analysis By Product TypeChapter 6 Polyvinyl Alcohol Fibers Market Analysis By ApplicationChapter 7 Polyvinyl Alcohol Fibers Market Analysis By GeographyChapter 8 Competitive Landscape Of Polyvinyl Alcohol Fibers CompaniesChapter 9 Company Profiles Of Polyvinyl Alcohol Fibers IndustryPurchase the complete Global Polyvinyl Alcohol Fibers Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-52885Other Reports by DecisionDatabases.com:Global Nanofibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Glass Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Optical Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.

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