WHY IS RESTAURANT EMAIL MARKETING IMPORTANT? STRATEGY & EXAMPLES (2023)

Restaurantify

WHY IS RESTAURANT EMAIL MARKETING IMPORTANT? STRATEGY & EXAMPLES (2023)

With several global brands and restaurant chains spending millions on marketing strategies, it is becoming increasingly difficult for small restaurants to compete with them and reach out to their niche audiences. While restaurants have realized the need to build own website and the potential it offers in expanding their business, they are yet to use email marketing as a primary strategy to reach out to prospective and existing customers.

Since using media channels still remains expensive, small restaurants must make effective use of email marketing as it is a budget-friendly, powerful tool to increase brand awareness.

What Can Restaurant Email Campaigns Do?

Restaurant Email Campaigns can:

Attract new customers, encouraging them to visit the restaurant for a dine-in
Reach out to existing customers as well, thanking them for patronizing
Keep customers returning for dine-in, online orders, or food delivery

Why Is Restaurant Email Marketing Important?

hen a restaurant uses other marketing methods, it aims to drive back traffic to the primary online presence — usually the restaurant website. This is because restaurant websites appear as search results, whereas Facebook pages do not.

One of the finest strategies in email marketing is to send an email with a reason as to why customers should return to the website.

Several restaurants still do not own a website or do not mind keeping it updated and relevant.

Also, many restaurants still rely only on their Facebook page and maintain it as their sole digital presence. Only a few restaurants have a dedicated online engagement strategy with their audiences other than their Facebook page.

But, theorganic reach and engagement on Facebook are declining and becoming more challenging, resulting in restaurants losing their customers and connections.

How To Build A Restaurant Email List?

Most restaurants start out by purchasing an email list which is fundamentally wrong. A restaurant’s email list must always be built to be effective. The restaurant needs the real email addresses of real people who are likely to visit the restaurant and engage with the brand online.

Restaurants must avoid the strategy of buying a comprehensive database with several thousand email addresses from third parties.

Such purchased email addresses are not of good quality. Mass messaging using these addresses would end up getting your business flagged for sending spam. So, always build your email list from scratch.

How To Use Your Restaurant Email List?

Once the email list is built, the next step is to use it well. We bring to you the best practices to be followed while creating restaurant email marketing campaigns.

Make Your Emails Visually Appealing

The email sent by you should look good. It should have colors, fonts, and branding that align with the brand. Make use of images along with text to make the email effective.

Use Catchy Subject Lines

The best way to encourage guests to open your emails is with catchy subject lines that attract attention. Subject lines that highlight promotions, events, or discounts lead to high email open rates.

Make Emails Mobile Friendly

Smartphones contribute a greater deal to web traffic than desktop computers. Since many customers open emails using their mobile phones, the email design must be mobile-responsive.

Test The Emails Before Sending

Emails must be tested by sending them to yourself or other restaurant employees. With this, you will be able to check their deliverability and see for yourself how the email looks on various devices.

Know The CAN-SPAM Act

The CAN-SPAM act protects Americans from unwanted spam emails from various kinds of businesses. If this act is violated, it might cost your restaurant heavy penalties and fines. So, remember to know the act and also stay in compliance.

Restaurant Email Marketing Strategies

Personalized Promotions

Draft personalized emails for customers based on their demographics and preferences. Engage in email segmentation (identification of various groups and segmenting the email list accordingly). Also, practice email personalization (the method of designing the email to address the customer in a personalized manner).

Retargeting Restaurant Website Visitors

Once a visitor lands on the restaurant website for the first time, the opportunity must be capitalized on. The restaurant must keep the visitors engaged and motivate them to leave their email addresses on an embedded form on the website.

Nurture Loyal Customers

Customers like restaurants that cater to their specific needs, serve them quality food and also remember them every time they make a visit. A loyalty program aids restaurants in accomplishing this while also creating an opportunity to add another email address to the restaurant’s existing email list.

Convert People Looking For Deals Into Repeat Guests

Many restaurants successfully attract customers to their place but do not have a robust strategy to further engage with them. By getting their email addresses, the restaurant can communicate with that segment and keep them coming back for more deals.

Attract New Customers Using Facebook

Restaurants must use their advertising budget and target customers via Facebook’s custom audience options. It can make use of the current email list to increase the number of members of the targeted group.

Add Push Messaging

Push messages should be sent via SMS, as web and mobile app notifications. But, this could be interrupting the user. So, comparatively, emails are better as the user receives the messages when they wish to.

3 Great Examples Of Restaurant Email Marketing

Lincoln Ristorante

The strength of this restaurant’s email marketing lies in its simplicity. The CTA is clear and concise along with a clever design.

George Howell

George Howell which sells coffee creates a weekly reason for its subscribers to check their emails — to know what is latest and brewing for the week. This email reads like a weekly newsletter.

California Tortilla

The strength of this restaurant’s email marketing lies in its personalization. By adding the customer’s name and other personal details to an otherwise generic email is a great way to make customers feel special. This restaurant has gone a step further by including a birthday promotional offer of a free burrito.

For more assistance on restaurant digital marketing, get in touch.

Source: https://restaurantify.com/why-is-restaurant-email-marketing-important-strategy-examples-2023/

Restaurantify

TIPS TO CHOOSE THE PERFECT RESTAURANT ADVERTISING STRATEGY

Restaurantify 2022-11-28

How Does an Advertisement Poster Help Your BrandMaking an advertisement poster is not just about compiling information or presenting an appealing visual design to impress, convince or persuade people. An advertisement poster offers great scope for a restaurant while designing an elaborate advertising campaign. Unlike newspaper ads, an advertisement poster (when placed in a public spot) gains round-the-clock prominence until it is removed. Types of Marketing Strategies for Restaurant Advertising Social Media Ads Social media platforms are the most trendy, cost-effective, and successful form of online advertising for a restaurant these days. While using social media for restaurant advertising, it is essential to have a robust social media marketing strategy – the tools for which can be obtained from social media agencies themselves.

Improve Your Restaurant Marketing Strategies With The Guidance Of An Expert

The Busy Bee Agency 2021-07-29

With increasing competition in the restaurant business, it is difficult to focus and manage everything on your own, which is why a restaurant business coach can help you achieve your required goals in a short period of time.Official Website: https://thebusybeeagency.com

Hot and Fresh Digital Marketing Strategy for Your Restaurant!

SEO Warriors 2019-03-16

The scenery of the restaurant business has been radically transformed by the advent of digital marketing.

No longer do restaurant owners depend on the traditional word of mouth to market their restaurants. Most restaurants are taking advantage of digital media and mobile technology. While some of the restaurants are struggling to get their restaurants marketing strategy on track.

However, considering the fierce competition in the restaurant business, it is vital that you get your marketing strategy, not just right but top notch.

The success of any restaurant business bears down on its marketing strategies. In this post, I would be highlighting marketing tips for restaurant marketing using effective digital marketing strategies.

1. Go Social:

We are in the era of technology, social media platforms are bustling with the engaging audience in it. If you want the restaurant orders rolling in, then you have to take advantage of social media platforms to promote your restaurant online.

Engage in social media platforms by posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight.

2. Get a Website:

Having a website for your restaurant business is equivalent to having a food shop in every part of the world.

If you want your restaurant to grow big, then you’ve got to get a professional website. A website opens up opportunities for a much larger market of consumers. It makes it very easy for potential and even existing customers to find you.

Moreover, you could opt for hiring affordable professional website services to get the job done.

3. Get Listed On Food Apps:

Several food apps have sprung up over the years due to popular demand by consumers. No longer do consumers have to go to find a suitable place to eat.

All they have to do these days is to install a food app that points them to the nearest restaurant. Take advantage of mobile technology by partnering with food apps to make sure that your restaurant is listed.

Getting listed on these food apps ensures that you do not lose potential customers.

4. Don’t Miss Out Email Marketing:

Restaurant email marketing is another vital strategy to effectively marketing your restaurant.

Email marketing is an efficient way to attract your customers and keep them coming back. Using email marketing, you can showcase new additions to your menu and other exciting offers. However, email marketing can be risky if not properly executed. To find the best email marketing strategy for your restaurant.

5. Mind Your Online Reputation:

Nothing destroys a restaurant business like a bad review. All your efforts online could go to waste if you don’t have a good online reputation management strategy in place.

Online reputation for a restaurant would simply involve responding to customer queries in a timely manner and responding to both negative and positive reviews in a way that would portray your restaurant in good light.

However, if you have no experience with online reputation management; Employ an expert to tackle polishing your online reputation.

A Final Note On Effective Restaurant Marketing Strategies

So now you have been equipped with several restaurant marketing strategies to take your restaurant business to the next level. However, here are a few points you should note:

1. Online success of your restaurant is highly dependent on your offline performance; so get your offline activities right

2. Go with a professional digital marketing company to ensure successful restaurant marketing.

With these marketing tips, I believe you are well on your way to taking the restaurant business to the next level.

SEO Warriors the best Digital Marketing Company in India, very successful in the past ten years having 100+ clients all over the world.

We provide end-to-end digital marketing services, by catering unique marketing strategies to fulfill our client’s goals. We constantly innovate our work to bring 100% proven results.

Bring your business, we will make it a brand!

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Rank Your Restaurant Website On Google [Restaurant SEO]

Aakash Soni 2021-07-12

Want to Rank Restaurant website to the top of Google search result?

Auxano Global Services is one of the best Restaurant SEO company.

hire our Restaurant SEO services now!Rank Your Restaurant Website On Google [Restaurant SEO]https://www.auxanoglobalservices.com/restaurant-seo-services/

Global PVC Window Profile Market Analysis | Industry Report 2026

Sejal Kapoor 2020-10-13

The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.

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These segments are studied in detail incorporating the market estimates and forecasts at regional and country level.

The segment analysis is useful in understanding the growth areas and probable opportunities of the market.Final Report will cover the impact of COVID-19 on this industry.Browse the complete Global PVC Window Profile Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 @ https://www.decisiondatabases.com/ip/53045-pvc-window-profile-market-reportThe report also covers the complete competitive landscape of the global PVC Window Profile market with company profiles of key players such as:Alphacan SpAAluplast GmbHDeceuninckEpwin GroupEurocellPiva GroupProfine GroupRehauSalamanderSchucoVEKASEGMENTATIONS IN THE REPORT:By TypeTurn & Tilt WindowsSliding WindowCasement WindowOthersBy ApplicationResidentialCommercialBy Geography:North America (NA) – US, Canada, and MexicoEurope (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of EuropeAsia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APACLatin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin AmericaMiddle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South AfricaDownload Free Sample Report of Global PVC Window Profile Market @ https://www.decisiondatabases.com/contact/download-sample-53045The Global PVC Window Profile Market has been exhibited in detail in the following chapters –Chapter 1 PVC Window Profile Market PrefaceChapter 2 Executive SummaryChapter 3 PVC Window Profile Industry AnalysisChapter 4 PVC Window Profile Market Value Chain AnalysisChapter 5 PVC Window Profile Market Analysis By TypeChapter 6 PVC Window Profile Market Analysis By ApplicationChapter 7 PVC Window Profile Market Analysis By GeographyChapter 8 Competitive Landscape Of PVC Window Profile CompaniesChapter 9 Company Profiles Of PVC Window Profile IndustryPurchase the complete Global PVC Window Profile Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-53045Other Reports by DecisionDatabases.com:Global PVC Modifier Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Polyvinyl Chloride (PVC) Resins Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Polyvinyl Chloride (PVC) Films Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.

DecisionDatabases.com is proficient in providing syndicated research report, customized research reports, company profiles and industry databases across multiple domains.Our expert research analysts have been trained to map client’s research requirements to the correct research resource leading to a distinctive edge over its competitors.

Global Polyvinyl Alcohol Fibers Market Analysis | Industry Report 2026

Saavi Mehta 2020-10-13

The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.

These segments are studied in detail incorporating the market estimates and forecasts at regional and country level.

I. du Pont de Nemours and CompanyEastman Chemical CompanyKuraray Co. Ltd.Nippon Synthetic Chemical Industry Co.Sekisui Chemical Co. Ltd.Sinopec Sichuan VinylonSEGMENTATIONS IN THE REPORT:By Product TypeFilament FiberStapleOtherBy ApplicationCement AdditivesTextileNon-Woven FabricBy Geography:North America (NA) – US, Canada, and MexicoEurope (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of EuropeAsia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APACLatin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin AmericaMiddle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South AfricaDownload Free Sample Report of Global Polyvinyl Alcohol Fibers Market @ https://www.decisiondatabases.com/contact/download-sample-52885The Global Polyvinyl Alcohol Fibers Market has been exhibited in detail in the following chapters –Chapter 1 Polyvinyl Alcohol Fibers Market PrefaceChapter 2 Executive SummaryChapter 3 Polyvinyl Alcohol Fibers Industry AnalysisChapter 4 Polyvinyl Alcohol Fibers Market Value Chain AnalysisChapter 5 Polyvinyl Alcohol Fibers Market Analysis By Product TypeChapter 6 Polyvinyl Alcohol Fibers Market Analysis By ApplicationChapter 7 Polyvinyl Alcohol Fibers Market Analysis By GeographyChapter 8 Competitive Landscape Of Polyvinyl Alcohol Fibers CompaniesChapter 9 Company Profiles Of Polyvinyl Alcohol Fibers IndustryPurchase the complete Global Polyvinyl Alcohol Fibers Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-52885Other Reports by DecisionDatabases.com:Global Nanofibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Glass Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Optical Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.

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