From the pandemic to the Great Resignation, to “quiet quitting,” professionals are entering a new phase of empowerment, where they now realize the value of being in a healthy work environment to become productive contributors in the workplace. Employer branding becomes a much more essential arsenal in your company’s talent attraction and retention strategy to winning the war for talent.
The job hunt pre-pandemic is so much more different today with jobseekers needing much more information about their prospective employers before making a decision to join - the most important being an employer’s flexibility in providing remote work options.
What is employer branding?
Employer branding is an embodiment of the company’s mission, vision and values that need to appeal not just to external talent prospects but also to current employees, partners, customers and other key stakeholders. Employer branding refers to “the image that an organization portrays, whether it’s weak, neutral or strong - to show that it is a great place to work,” as defined by Brett Minchington, founder of the Employer Branding College.
Why is employer branding important?
With professionals around the world having higher expectations than ever, companies find themselves in tighter competition to find the right talent for the right job. The traditional recruitment method of “post and pray” will no longer cut it as more professionals rely on social media, company review sites, and even insider information to make informed decisions about their career moves.
Your company’s reputation is anchored strongly on the perception of your stakeholders about your employer brand. Some people make the mistake of treating employer branding and product branding as the same. But a successful employer branding campaign requires a deeper understanding of your people’s sentiments, brand positioning and brand delivery as a great place to work.
How to get started with employer branding in your organization
Whether you’re a one-person show or a full-fledged team of talent warriors, employer branding requires thoughtful project management to ensure that you maximize your success. Oftentimes, we see companies focus on execution whilst neglecting the careful placement of the foundations of employer branding which leads to unsustainable plans and wasted budgets. Our team at Workbean can help you with your employer branding journey, no matter how big or small your organization is.
Conduct an employer brand audit
Creating a strong employer brand requires an understanding of who you are - the good and the not-so-good. Having this knowledge of your organization’s DNA allows you to be more effective in communicating your value proposition. One of the most important - and primary activities in identifying your employer brand is to conduct an audit.
Doing an employer branding audit is an arduous process but if you stick to it and allot the right resources to do this, you can inevitably reap the benefits of getting higher quality talents and improved employee engagement. Here are some steps you can take:
- Identify key groups you want to talk to. Is it your employees, prospective candidates, leaders, or alumni?
- Research and formulate the right questions. Craft your surveys to be bias-proof to help you uncover your strengths, weaknesses and opportunities. We find that
- Find the right channel and tools to reach out. You want to make sure that the experience of answering your survey is seamless and easy to understand. Use proven online tools such as SurveyMonkey, Google Forms or Airtable to create good-looking surveys.
- Clean up your data and create easy-to-understand charts and graphs. Don’t waste the valuable time you spent finding the right people and getting them to answer your survey. Create a simple presentation that effectively summarizes your findings from the audit. It should show you your key strengths and some unique propositions.
Research your talent competitors
Oftentimes, organizations think that their competitors for recruitment are the same as that of their market competitors. With the rise of digital talents who are ready to work from anywhere, the playing field is no longer level and even big multinational companies may compete with startups or even small businesses for the best talent.
Most companies, big or small, need at least a digital marketing specialist or a web designer - how do you make sure that the right people come to you for work? Where are your ideal candidates working? How does your competitor make their company appealing to their ideal candidates? What aspects of their employer brand are they highlighting most often?
Once you have answered these questions, you can map out at least 10 of your best competitors’ VMVs (Vision, Mission and Values) as well as their employer branding statements to see if you can find some patterns or best practices to emulate.
Create your EVP (Employee Value Proposition)
An Employee Value Proposition (EVP) is the clear and concise benefit that an employee receives in exchange for the talents, skills, and expertise that they will commit to their role while working at your company.
Now that you have your audit results and some competitor research, you are now ready to synthesize your findings and create your EVP.
This process is not as easy as some think as it requires a deep analysis of your organization’s VMVs, employee perceptions and priorities, candidate perceptions, leadership inputs, and more. But if you are able to establish a good foundation during the audit, the data extraction and analysis should be fairly manageable to accomplish and make sense of.
You will find a more comprehensive guide for creating your EVP in this previous article we wrote.
Create your employer branding guidelines
Just like marketing and corporate communications, you will need to put together a set of branding guidelines to remain consistent in your tone, messaging and positioning across the board.
Employer branding guidelines can be a concise version of your marketing’s brand book and it has to contain some, if not all of the following elements:
- Logo Type
- Typefaces
- Brand Colors
- Tagline (with some explanation of its origin)
- Application Guidelines
Having a specific guideline for employer branding makes it easier for you and your team to maintain a consistent brand representation in all the channels you choose - from digital to print.
Set up your digital channels
Once you have your EVP and guidelines set up, you can start strategizing which digital channels to use to create employer brand awareness. You can experiment with different platforms to see which one works best for you. When finding the most appropriate digital platform to champion your employer brand, you want to make sure that the platform provides you with the ability to display your most important employer branding information that is backed up by stories, proof points and interactive media to engage your prospective candidates and other stakeholders, which of course is all possible with a Workbean Page.
Some platforms you may want to consider:
Post consistently
Maintain a steady flow of audience by posting content on a regular basis. Consider creating a content calendar and make this a part of your employer brand meetings to ensure that this practice is followed almost religiously. You will see how much people can connect with your employer brand by seeing how often they visit, and how frequently they interact or engage with your content. One of the fundamental concepts in marketing is the Rule of 7, whereby a prospect needs “hear” an advertiser’s message at least seven times before they make an action to engage.
Following the Rule of 7 concept, you will have to come up with different strategies for the various online platforms you will choose to promote your employer brand and ensure that you are consistently active and approachable in those channels. Doing so can guarantee that your employer brand will stick to your target audience’s mind.
Track, measure and improve performance
Finally, you need to measure the performance of your digital platforms with hard metrics. With most platforms, basic analytics are provided and these are usually more than enough to see the level of brand awareness and engagement your company is having.
To get you started, here are some useful metrics:
- Number of career site visitors (unique and returning)
- Days (and times) with most activity
- Number of followers on your social media channels
- Number of interactions per post on your social media
- Audience demographics (age, location, industry, interests) - broken down by every digital channel you have
- Employer Brand Health Score - coming really soon on Workbean, the world’s first!
It will be easier to articulate the ROI of your employer branding efforts when you establish a clear set of metrics to track and measure. Moreover, tracking these metrics will help you refine your messaging, your content strategy and overall approach to employer branding.
Employer branding matters more than you think
The journey of employer branding does not have to be intimidating if you have the fundamental knowledge of how to get started. To keep up with the growing sophistication in the talent marketplace, you have to embrace the endless possibilities that digital marketing can unlock for your organization to make you the undisputed employer of choice for your prospective candidates and a preferred partner for all your other stakeholders. Posting and praying is dead. A solid employer branding strategy is the key to keeping your company relevant for years to come.
Looking to get started on your employer branding program? Workbean can help you define your employee value proposition, communicate your culture, and figure out how best to reach out to your target audience.
Original Source: https://www.workbean.co/resources/article/the-ultimate-guide-to-employer-branding-1
The process is more candidate-driven and highly competitive.
The goal of the employer brand is to attract high-quality employees and build a reputation in the market as well.
More than 76% of candidates look for an attractive place to work in.More than 94% of candidates apply for a job if the company manages its employer branding.
You can also enhance your employer brand through Zoho consulting.Tips to Enhance Your Employer Brand:-1] Develop a Proper Content StrategyTo build a strong employer brand, it’s important to build a strong content strategy.
You must create a multi-channel and comprehensive content strategy that will help to engage your target candidates.Content strategy can be a time-consuming affair, but it will surely give you results in the long run.
Candidate personas also help you to personalize the recruiting content.
The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
The market segments are also provided with an in-depth outlook of the competitive landscape and a listing of the profiled key players.The comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved.
The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.The report classifies the market into different segments based on type and application.
These segments are studied in detail incorporating the market estimates and forecasts at regional and country level.
The segment analysis is useful in understanding the growth areas and probable opportunities of the market.Final Report will cover the impact of COVID-19 on this industry.Browse the complete Global PVC Window Profile Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 @ https://www.decisiondatabases.com/ip/53045-pvc-window-profile-market-reportThe report also covers the complete competitive landscape of the global PVC Window Profile market with company profiles of key players such as:Alphacan SpAAluplast GmbHDeceuninckEpwin GroupEurocellPiva GroupProfine GroupRehauSalamanderSchucoVEKASEGMENTATIONS IN THE REPORT:By TypeTurn & Tilt WindowsSliding WindowCasement WindowOthersBy ApplicationResidentialCommercialBy Geography:North America (NA) – US, Canada, and MexicoEurope (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of EuropeAsia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APACLatin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin AmericaMiddle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South AfricaDownload Free Sample Report of Global PVC Window Profile Market @ https://www.decisiondatabases.com/contact/download-sample-53045The Global PVC Window Profile Market has been exhibited in detail in the following chapters –Chapter 1 PVC Window Profile Market PrefaceChapter 2 Executive SummaryChapter 3 PVC Window Profile Industry AnalysisChapter 4 PVC Window Profile Market Value Chain AnalysisChapter 5 PVC Window Profile Market Analysis By TypeChapter 6 PVC Window Profile Market Analysis By ApplicationChapter 7 PVC Window Profile Market Analysis By GeographyChapter 8 Competitive Landscape Of PVC Window Profile CompaniesChapter 9 Company Profiles Of PVC Window Profile IndustryPurchase the complete Global PVC Window Profile Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-53045Other Reports by DecisionDatabases.com:Global PVC Modifier Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Polyvinyl Chloride (PVC) Resins Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Polyvinyl Chloride (PVC) Films Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.
DecisionDatabases.com is proficient in providing syndicated research report, customized research reports, company profiles and industry databases across multiple domains.Our expert research analysts have been trained to map client’s research requirements to the correct research resource leading to a distinctive edge over its competitors.
The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
The market segments are also provided with an in-depth outlook of the competitive landscape and a listing of the profiled key players.The comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved.
The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.The report classifies the market into different segments based on product type and application.
These segments are studied in detail incorporating the market estimates and forecasts at regional and country level.
The segment analysis is useful in understanding the growth areas and probable opportunities of the market.Final Report will cover the impact of COVID-19 on this industry.Browse the complete Global Polyvinyl Alcohol Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 @ https://www.decisiondatabases.com/ip/52885-polyvinyl-alcohol-fibers-market-reportThe report also covers the complete competitive landscape of the global Polyvinyl Alcohol Fibers market with company profiles of key players such as:Anhui Wanwei Group Co., Ltd.E.
I. du Pont de Nemours and CompanyEastman Chemical CompanyKuraray Co. Ltd.Nippon Synthetic Chemical Industry Co.Sekisui Chemical Co. Ltd.Sinopec Sichuan VinylonSEGMENTATIONS IN THE REPORT:By Product TypeFilament FiberStapleOtherBy ApplicationCement AdditivesTextileNon-Woven FabricBy Geography:North America (NA) – US, Canada, and MexicoEurope (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of EuropeAsia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APACLatin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin AmericaMiddle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South AfricaDownload Free Sample Report of Global Polyvinyl Alcohol Fibers Market @ https://www.decisiondatabases.com/contact/download-sample-52885The Global Polyvinyl Alcohol Fibers Market has been exhibited in detail in the following chapters –Chapter 1 Polyvinyl Alcohol Fibers Market PrefaceChapter 2 Executive SummaryChapter 3 Polyvinyl Alcohol Fibers Industry AnalysisChapter 4 Polyvinyl Alcohol Fibers Market Value Chain AnalysisChapter 5 Polyvinyl Alcohol Fibers Market Analysis By Product TypeChapter 6 Polyvinyl Alcohol Fibers Market Analysis By ApplicationChapter 7 Polyvinyl Alcohol Fibers Market Analysis By GeographyChapter 8 Competitive Landscape Of Polyvinyl Alcohol Fibers CompaniesChapter 9 Company Profiles Of Polyvinyl Alcohol Fibers IndustryPurchase the complete Global Polyvinyl Alcohol Fibers Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-52885Other Reports by DecisionDatabases.com:Global Nanofibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Glass Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Optical Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.
According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
The growing market for cognitive solutions and increasing demand for brain training by next-generation tech-savvy population are contributing to the growth of the cognitive assessment and training market.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1039Clinical trials in terms of application is expected to hold the largest market share in the cognitive assessment and training market during the forecast periodClinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes.
The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
The new report on the Cutlery market provides estimations of the size of the global market and share and size of key regional markets during the historical period of 2015 – 2019.
The business intelligence study offers readers a granular assessment of key growth dynamics, promising avenues, and the competitive landscape of the Cutlery market.The novel Coronavirus (COVID-19) has caused a slowdown in business activities of the Cutlery Market.
With the help of our upcoming report, market players can gain important insights on alternative strategies that can help in revenue generation.
The leading factors that are likely to impact the growth of the Cutlery Market over the assessment period are thoroughly analyzed in the report.Request for Sample Report with Statistical Info @ https://www.factmr.com/connectus/sample?flag=S_id=5201To offer a comprehensive assessment of opportunities, the study makes a scrutiny of growth prospects in various regions.
The key regions comprise the following geographical segments:North America (U.S., Canada)Latin America (Brazil, Mexico, Argentina, Rest of Latin America)Europe (Germany, Italy, France, U.K., Spain, Benelux, Russia, Rest of Europe)East Asia (China, Japan, South Korea)JapanAPEJ (China, India, Indonesia, Thailand, Singapore, Australia & New Zealand, Rest of Asia Pacific)South Asia & Oceania (India, Thailand, Indonesia, Malaysia, Australia & New Zealand, Rest of South Asia & Oceania)Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of Middle East & Africa)The detailed assessments focus on, inter alia, on the regulatory and macroeconomic frameworks, prevailing pricing structure, imminent investment pockets, and emerging application areas.
Taking the analysis further, the study helps readers get a better understanding of the trends characteristics of the emerging markets, including government regulations crucial to growth of such markets.
With the advancement in lifestyle and wellness it is important to let yourself look different with perfect curves and marks.
Best salon treatments in Pune include proper makeover from eye to chin.
If you are somebody who cannot compromise on eye-makeup and wants to have better hands on it then this blog is definitely a treasure for you.Clean and rinse your eyes with a cold water- Starting on with no cleansing of the eye surface is never going to work out for you amazingly.
You can hide the dirt and the scar through makeup but a deep cleaning with cold water will refresh and give complete relaxation to eye nerves.Fill in your brows- Use a pointed brow liner to give that perfect point to your eyebrows.
Fill the gaps between hair lids and try giving that perfect shape and colour to your brows through it.
Apply a base colour to even the eye skin- From lash line to brow bone apply one tone colour to give even base throughout the eyes.
