As a virtual event marketer, you will have to use different promotional approaches and marketing channels in order to create hype and capture the attention of your target audience. These are just a few ways how you can promote your event like a pro.

Focus on your audience

Virtual events can be a great way to reach out to new audiences and build relationships. But you have to remember that the people who attend your event are not just sitting there waiting for you to tell them what to do. They have other things going on, goals they're trying to achieve and needs they're trying to fulfill.

If you want them to connect with you, you need to understand their wants and needs first. Then develop content around those needs and deliver it in a way that's relevant and useful for them.

Create a digital-first event experience

It’s no secret that people love online content — especially video — so make sure that you create an engaging digital experience before the event even begins. For example, if there’s something unique about your venue or location (such as being on a boat), then create a video that allows people to explore the experience before they even get there. Use this content to build anticipation for the upcoming event and encourage attendees to share it with their social networks so they can spread the word.

Promote on social media

Social media platforms like Facebook and Twitter are excellent places to promote your virtual event because they're easy ways to reach a large audience at once without spending too much time or money on advertising campaigns. You can also use Instagram and Pinterest if you want more visual content in your posts; just make sure that all of your posts link back to your website so that people can learn more about what you're offering and sign up for updates!

Utilize digital advertising

Digital advertising is a great way to reach your target audience and generate ticket sales. If your virtual event is free, you can use social media ads to drive traffic to your registration page. You can also pay for sponsored posts on Instagram or Facebook that will appear in the news feed of your followers and potential attendees.

If you want to sell tickets, then you’ll need to invest in paid advertisements on Google AdWords, Facebook Ads, Twitter Ads, etc. Check out this article for more tips on how to use paid ads effectively.

Give your attendees a reason to share your event with others

People are more likely to share something if they’re passionate about it — so give them a reason to be passionate.

One way to do this is by offering exclusive discounts or other benefits only available to people who attend the event. You can also offer prizes or giveaways based on how many people attend or promote your event on social media.

Use email marketing to promote your event

Email marketing is one of the most effective ways to reach your target audience. It's also one of the most cost-effective.

You can use your own email list, or you can rent one from a third-party provider like MailChimp or Constant Contact.

Email marketing is a great way to build relationships with attendees before the event, and it can be used during the event to encourage them to participate in certain activities or take advantage of certain perks (such as free food). After the event, you'll want to continue sending regular emails so attendees know about any upcoming events and can stay engaged with your brand.

The Takeaway

While some of the advice here can be applied to events in general, it is primarily written with virtual events in mind. If you are planning a virtual event, you can use this list as a guideline for how to go about marketing your event effectively.