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Why is Packaging & Design Essential For The Food Brands?

Ventur Agency
Why is Packaging & Design Essential For The Food Brands?

When it comes to the food industry or brands, packaging & design hold immense importance. The way you design or package the food decides whether the customers would be inclined to it or you would lose them forever.

Packaging & design is extremely important because it creates a first impression among the customers. Any food branding agency would invest heavy time and cost to entice the customers.

Thousands of new food products are launched in the market; surprisingly, over 90% of them fail every year. Even if big and well-known brands back the businesses, they are likely to fail because of the poor packaging or design.

But what exactly causes such products to fail? The prime reason is that the poor quality and the majority of the products don’t meet the consumer’s expectations. Another reason could be the improper launch timing.

The sight of the food product should be enough to stimulate the appetite, but poor food packaging can ruin the effort. Ask any renowned food branding company about what leads to the bad performance of the majority of the food products. The answer would be that an effective design and packaging make your brand seem distrustful and impacts how customers view your brand.

What Consumers Look For In Food Packaging?

It doesn’t really matter where the consumers encounter your food product, whether in a TV commercial, at a grocery store, in a magazine, or via social media advertising. Most of the time, food packaging or design creates the consumer’s first impression of your brand.

The best food packaging and design are simple for the consumers to understand and create an impactful statement. You must create an effective brand strategy & framework and offer functional and informative packaging that presents why consumers should buy the food products you sell.

A consumer’s satisfaction falls into the following three components-

·Functionality - How functional and easy to use is your product? It includes easy to open, empty, reseal, identify and store.

·Aesthetics - Is the product appealing, innovative, equipped with a new design, colorful, and has a good shape or size?

·Trust - Without this element, creating a large customer base is not easy. The product must be trustworthy of tampering & contamination, built with safe materials and transparent ingredients.

The three components mentioned above help food brands to create effective and foolproof food packaging and design. Food brands must invest enough time and food packaging to never lose potential customers.

Why Do You Need a Reliable Food Packaging Design?

Good packaging drives the consumers to make a purchase decision. The major function of the packaging is to protect the food inside, but it should also attract customers. The idea of packaging design tells a lot about the brand and what it stands for or believes in.

Strong packaging equipped with a great brand identity attracts consumers and communicates information easily. Here’s how a well-thought and executed food packaging and design by a food branding agency helps the food brands-

Presenting a strong appeal using emotions

Showcasing the product’s nutritional information, benefits, and uses

Making the branding logo easily recognizable

Creating an impact product image

Ensuring a personalized experience for the consumer

Ventur Agency - A Reliable Food Branding Agency

A food product stands no chance of surviving in a cut-throat market that doesn’t have strong food packaging and design. For a food brand to create strong food packaging, the support of a reliable food branding agency is essentially required. Ventur Agency helps its clients to create food packaging and design that sells more.

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