Communication design is an integral part of any successful corporate identity. As the name suggests, communication design is more than just an aesthetic medium. It comes in various forms, including graphic design, branding, and advertising. Corporate identity can be broadly described as communication design which aims to define a brand identity for a company through logo, packaging, signage, web pages, and more. This company identity gives the final impression to the public of its values, products, and services.
Any business that wants to achieve a successful communication design should seek help from renowned branding and digital marketers like Schindler Parent. Schindler Parent understands that an effective corporate design provides a solid foundation for business and organizational development. The firm prides itself in delivering perfectly-crafted designs that stand up to a client's business objectives and distinguishes it from its competitors for hundreds of years to come.
Schindler Parent created the LAGO shopping center design that won the 2020 German Design Award. The Logo and website created provided an effective communication design for LAGO's goals and vision. This helped LAGO realize the importance of a clean and professional corporate identity. The award proved that Schindler Parent had mastered its craft of providing corporate design services that focus on developing a unique brand identity for a client's company while making it simple and memorable.
According to the German Design Award Jury, the logo had a striking design consistently applied through the creative and original headline. It also had an aesthetically pleasing visual language that made the Logo appear homogeneous. Also, the elegant and high-quality design helped to strengthen the LAGO shopping center's brand identity positively.
When making the LAGO shopping center's website and logo, Schindler Parent focussed on manifesting the company's name, products and services, and its internal culture and behavior. Elements like fonts, colors, shapes, layouts, graphics, and visual components contributed to LAGO's corporate identity, which works well to create its brand consistency. LAGO's brand identity is consistent across all mediums, such as websites, social media, advertisements, packaging and even signage.
In addition, Schindler Parent staged a unique shopping experience on Lake Constance using a strong typology and modern communication design. Every detail, including the 360° measures, was coherent offline and online. This campaign clarity continues throughout the spatial concept on each floor of the mall, making it attractive to tenants and customers.
LAGO shopping center's brand identity has now had a significant impact on how people perceive this shopping center. So far, customers have responded positively to this corporate design as they feel confident shopping at LAGO since they are fully aware of the different products and services available. This visibility created by Schindler Parent has placed the LAGO shopping center in Constance as the one-stop place for all customers.
In conclusion, a well-designed communication design can help establish a positive impression of your business, which may encourage people to choose to buy from you over another business that has less appealing branding. Also, an excellent corporate identity will make it easier for existing customers to recognize and remember your business when they return for repeat purchases.
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