Here are several strategies to increase YouTube traffic to your channel, from publishing frequently to optimizing your video titles and thumbnails.

There are more than enough viewers for your videos with 247 million monthly YouTube users in the United States alone.

On YouTube, getting your videos in front of the proper viewers can be difficult, particularly for newer channels.

We've included 6 strategies in this post that you may increase YouTube traffic to your channel.

How crucial is YouTube to businesses as a marketing channel?

It is not surprising that the majority of the respondents to our poll claimed that YouTube is either an essential or extremely important marketing platform for their organization as it is the second most popular search engine (behind only Google).

This is true for every sort of organization we examined for this post, including agencies, consultants, and businesses in the B2C and B2B sectors.

6 Ways to increase YouTube traffic on Your Channel

There are numerous additional levers you can pull to enhance traffic to your YouTube channel, even though upload frequency is a ranking component.

Let's now examine the precise strategies you can use to increase YouTube traffic to your videos.

• Add Stylish Thumbnails to Your Website
• Make Catchy YouTube Titles
• Recognize Your Target Market
• Submit videos Consistently
• Make Your Content YouTube-Friendly
• Avoid Reposting Videos

1. Add Stylish Thumbnails to Your Website

A YouTube viewer will notice your title and video thumbnail first. You understand the significance of first impressions, thus it's crucial to improve your thumbnails.

Eric Andrews, owner of Eric Andrews Land Sales, explains that "recently we started adding professional-looking thumbnails." We put off doing this for years because we have some specialized and distinctive content on selling vast swaths of property. However, creating some eye-catching thumbnails in Canva with photographs from the local area and a professional headshot overlaid on top has significantly improved hits on our videos.

"I've discovered that customizing the thumbnails to my liking is one of the most successful way to increase YouTube traffic of my videos," adds Robert Warner of VirtualValley. One of the simplest and most effective ways to advertise my YouTube channel is by creating my own distinctive thumbnails.

Making your own thumbnails for your videos has the dual advantages of improving their visual appeal and making them appear more professional. To make a quality thumbnail, you don't need to be a rocket scientist. You can even create a template using a certain typeface and design to guarantee that everything remains consistent and on-brand. This procedure is really easy to complete using Canva and other comparable image-creation software.

In fact, Paul Glykins noticed a significant increase in views after going back and optimizing the thumbnails for all of the videos on his channel.

Since learning how crucial thumbnails and titles are, Glykins has been going back to prior videos and improving them. This has helped some of her videos, she claims. "Live streaming are the newest thing I've been doing and they generate plenty of views. More people watch my live streams than most of my videos combined.

2. Produce Catchy YouTube Titles

To increase YouTube traffic You should spend time developing better headlines in addition to producing excellent thumbnails.

According to Mark Sider of Greater Than, "If you want users to be attracted enough to click, you need to make sure that your titles are memorable. However, they must also give a preview of what viewers might expect to see when they access your content. Avoid clickbait and use intriguing titles to promote your videos instead.

According to Growth Hackers' Jonathan Aufray, generating titles and headlines that people search for and using long-tail keywords are excellent ways to increase the number of views on your YouTube videos. What you're looking for are questions that people are looking up on search engines and YouTube. Make a video addressing the query after that. The question should be the title of your video, and you should also use it as the video tag. You only have a character limit of 500 for the tags, so make the most of it by include related questions in your video tags.

3. Recognize your target market

The most popular YouTube channels are the ones that are specialized and narrowly focused. They select a subject and then thoroughly investigate its target audience and keywords.

According to Shaun Price of MitoQ, "You have to truly understand your target group to increase YouTube traffic." "Review the data you gather to make sure you understand what they're hoping to see and how to best highlight their needs and wants. Keep an eye on your viewpoints as you make adjustments and take note of what leads to an increase and what leads to a drop.

According to Ashley Amor of People Find Fast, "I make sure the target audience may interact with my video and talk to me about the content when I submit the video content to YouTube. In order to engage the target audience and insist they learn more about me, my next projects, or the current video, I therefore attempt to deliver an engaging tone in the video. In addition, I want to create a community with my target market in order to establish my brand identity and boost natural traffic to my YouTube channel.

4. Consistently post videos

Upload frequency is a further role in YouTube ranking, as we hinted at before in this essay. Try to upload at least 2-4 videos per week if you're serious about increasing your viewership.

According to Alex Cascio of Vibrant Media Productions, "We've seen both highs and lows when continuously maintaining our YouTube channel, but do have some good standards that have worked for us." "To start, it's a good idea to upload on a weekly or biweekly basis at a consistent time of day to establish a flow with your subscribers.

A good touch that makes viewers more likely to recall and revisit your videos is to use a consistent opener and closure (brief). Be sure to include a call to action in your video to remind viewers to subscribe. This call to action can be located both near the beginning and finish of the video. We've expanded entirely organically, and if others are watching comparable content, properly categorizing your video with keywords, descriptions, and titles might help it move up in their queues.

However, a lot of channels will publish multiple times every week.

Jayme Muller of RTA Outdoor Living, for instance, claims that "posting 12 to 15 high-quality informational videos each month ensures we continuously educating our audience on how they can benefit from our service.

People enjoy watching videos because they are quick to watch and simple to grasp. Additionally, statistics demonstrate that channels that publish frequently perform better and get more suggested views. We therefore release at least three videos a week once a month. Additionally, we are establishing our expertise on the topic by making these videos purely about how anyone can build an outdoor kitchen, which helps our channel algorithm. And viewers stay returning because we collaborate with relevant influencers and celebrities.

5. Make Your Content YouTube-Friendly

While frequent publishing is beneficial, To increase your subscribers on YouTube you must ensure that the information is still targeted and pertinent to your audience. You shouldn't publish gaming videos one day and cookery vids the next. Picking a narrow specialization and focusing on it deeply is preferable to increase YouTube traffic.

According to Rhett Stubbendeck of LeverageRx, "one of the finest methods we have used to increase YouTube traffic is to leverage SEO tactics." These tactics can be used in other marketing techniques as well, so they are not only confined to your company websites.

For instance, we ensure that the title of a YouTube video that we embed on our page contains crucial SEO keywords. "Medical professionals," "loans," "debt," "financial counsellor," "mortgage," etc. are a few instances of these terms. To make the most of all the SEO keywords, we also copy the video's transcript into the description. As a result, this enhances the likelihood that individuals with an interest in our content will find our YouTube videos when searching for answers to their problems, hence boosting traffic.

"One of the greatest things we did to optimize our YouTube views was to use our knowledge as an SEO agency and leverage that to discover what themes are often searched, and develop videos that directly target search intent," explains Peter Lee of Famlee Digital. By doing this, we were able to take advantage of people's worries, inquiries, and worries and use our expertise and experience to succinctly address them. In addition, we looked into market gaps in light of what others were doing and positioned ourselves within a niche in order to establish authority and stay out of the way of fierce competition. We got good results and this worked well."

Alvaro Moreira of the Moreira Team concurs: "By incorporating solid SEO knowledge into my company's YouTube content, we have been able to increase traffic because our title becomes more pertinent in the eyes of search engines. Several things, including YouTube, rely heavily on search engines. According to my experience, when I use SEM Rush and other SEO tools to alter our content and headline, our video is pushed up to the first page of Google, which boosts traffic. We were able to expand organically on Google and YouTube thanks to SEO, which improved video engagement metrics. To increase YouTube traffic, I strongly advise keeping an eye on the entire search experience and serving video content in compliance with SEO standards.

6. Avoid Replaying Videos

Despite the popularity of content reuse, you will have more success if you make videos expressly for YouTube.

According to Alex Birkett, "creating content particularly for YouTube has helped me perform better on YouTube." "I am aware that repurposing is popular and that it is possible, but long-form podcast interviews struggle to gain traction on YouTube. Instead, we conduct keyword research for YouTube, make topic plans based on that information, and create shorter form content with excellent titles and thumbnail images. To succeed in this case, you must produce content that is native to the platform.