DiSC is a personality assessment tool that categorizes people into four primary disc communication styles: Dominance, Influence, Steadiness, and Conscientiousness. The Dominant style is characterized by direct, decisive, and assertive communication, while the Influence style is outgoing, optimistic, and persuasive. The Steadiness style values cooperation, sincerity, and loyalty, while the Conscientiousness style prioritizes accuracy, attention to detail, and planning.
DISC is a useful tool for understanding yourself and others. The DISC Behavior types were developed by Dr. William Moulton Marston, a Harvard-educated psychologist. According to his DISC profile theory, humans exhibit four basic, predictable behavioral variations. DISC stands for Dominance, Influence, Steadiness, and Conscientiousness. DISC behavioral styles suggest that we all demonstrate these four basic behavioral tendencies to varying degrees.
DISC is a behavioral model created by William Moulton Marston in 1928. The DISC model describes the four behavioral styles as Dominance (D), Influence (I), Stability (S), and Conscientiousness (C). The term behavioral style, however, was originally defined by Marston as “primary emotions” and their associated behavioral responses. The same was stated in his book “Emotions of Normal People”.
There have been several changes and modifications to the DISC model since its inception, which has greatly aided its development. The DISC model evolved into a universal language of observable behavior over time. This is also supported by scientific research.
