The DISC model of personality is a framework that suggests individuals can be categorized into four distinct behavioral styles: Dominance, Influence, Steadiness, and Conscientiousness. Each style represents a unique combination of observable traits and characteristics. It is often used in business and personal development to better understand and communicate with others.
WHAT IS DISC
DISC is a behavioral model created by William Moulton Marston in 1928. The DISC model describes the four behavioral styles as Dominance (D), Influence (I), Stability (S), and Conscientiousness (C). The term behavioral style, however, was originally defined by Marston as “primary emotions” and their associated behavioral responses. The same was stated in his book “Emotions of Normal People”.
The researchers also found that some individuals exhibited characteristics of more than one of the behaviors, but only one of the behaviors was deemed to be the strongest. Furthermore, he stated that if we become as similar as the person we are conversing with, then perhaps we will be able to communicate more effectively and establish better interpersonal relationships.
There have been several changes and modifications to the DISC model since its inception, which has greatly aided its development. The DISC model evolved into a universal language of observable behavior over time. This is also supported by scientific research.
The DISC is a language of behavior and emotions that is neutral and universal. It provides an understanding of our natural tendencies and our behavior. Behavioral characteristics are a crucial component of a person’s identity. It is important to note that much of our behavior is influenced by our nature (innate) and much by our nurture (upbringing). DISC simply measures a person’s behavioral style, i.e., the way he or she behaves.
