A 100% customizable WHITE-LABEL B2B eCommerce solution with full-blown functionality? Sounds like a tall order, but here’s how we’ve pulled it off – way better than most of the competition and with a great result overall.
In 2008, the Silicon Valley, CA-based eCommerce startup NimbleCommerce approached SPD Group to implement the idea of a website that would allow shoppers to source the products and services they need based on other shoppers’ reviews and recommendations.
As the website was delivered to the client, they decided to entrust us with implementing a derivative idea that was a great deal more large-scale and aspiring: design and develop an innovative, infinitely customizable white-label promotional and eCommerce platform. The platform was to enable vendors to create promotions and make online sales through a website that looks precisely like one of their own.
The Client’s product
The client’s product is a high-scale and extremely feature-rich B2C and B2B solution that allows vendors and merchants to create a full-blown, narrowly tailored Web presence that has the look and feel of their own branded website. A vendor or merchant can create this website on their own in the application’s Administration module, or request the solution’s development team to create the customization they need.
The newly created website automatically becomes part of the NimbleCommerce platform.
The site allows the vendor or merchant to sell virtually any products or services, track shipments, and use the related data for marketing purposes.
However, the bulk of the platform’s functionality is intended for creating sophisticated promotions for products and services. By configuring a diverse multitude of parameters in the platform’s Administration module, a vendor can create a tailored branded offer, as well as generate a specified number of coupons that can then be made available through their platform-related website. The areas that contain such configurable parameters are the Title, Detailed Description, Images, Price-to-Coupon Codes, Shipping Options, Target Audience, and more.
The solution allows a vendor or merchant to launch targeted promotional campaigns. For this purpose, they can segment their customer base using such criteria, as Age, Sex, Interests, the customer’s previous purchases, and more, as well as apply a discount for a specified period of time. The system also makes it possible for vendors and merchants to notify certain segments of their target audience about a forthcoming offer. This can be done by sending them an email or displaying a corresponding message on their website’s UI.
The platform supports a lot of additional eCommerce features, among which are the email campaign creation, multiple offer types (Shippable Product, Online Coupons, Offline Coupons, and Services), Refer a Friend, and Virtual Money functional capabilities.
In addition to the B2C promotional and eCommerce functionality, the NimbleCommerce platform provides no less sophisticated B2B functionality.
The B2B functionality of the platform allows a vendor or merchant to create a detailed B2B product or service offer, and make this offer available to interested resellers that don’t have a product or service of their own, or simply want to expand their product or service range. To make a B2B offer available to resellers, the vendor places it in the platform’s B2B network , where it can then be accessed by resellers.
Additionally, the B2B part of the NimbleCommerce platform allows vendors and merchants to attract affiliates by providing them with a set of affiliate management tools, including affiliate offer links and a widget, that affiliates can deploy on their websites to earn a commission.
Lastly, the platform provides advanced reporting functionality that includes AI/ML analytics and forecasting capability.
Read the full case study here: https://spd.group/cases/developing-a-high-scale-white-label-ecommerce-platform/