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Creating and Producing Video Podcasts: A Beginner's Guide

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ottdock
Creating and Producing Video Podcasts: A Beginner's Guide

With over 62% of the population having listened to a podcast and 79% being familiar with them, multimedia video podcasts are an essential marketing tool in 2022. Video podcasts have become increasingly popular among marketers and can benefit both B2B and D2C businesses in expanding their consumer base. However, finding the right platform to reach your targeted audience and monetize your content is crucial. Consider using a white-labeled OTT platform that can be accessed via websites, mobile, and TV apps to maximize your monetization potential.


What is a Multimedia Video Podcast?


The concept of a video podcast is simple, and it is just a video version of a typical podcast. It can either consist of a static image or a video recording of the podcast's host and speakers. So, there is no need to overcomplicate it.



What are the benefits of video podcasting for your business?

The human inclination to look at faces during communication enhances the overall communication experience. Therefore, when a person is on camera, viewers tend to remain attentive and engaged. In addition, a significant percentage of people prefer watching video content, which is evident from the fact that YouTube is the second-largest social media platform. Consequently, incorporating a video component in your standard podcast can help you tap into a vast audience of potential followers.


10 Topics for Your (Next/Upcoming) Video Podcast


If you're looking for ideas for your video podcast, we've got you covered. Here are 10 brilliant ideas to get you started:

  1. Discuss a market domain or industry that is disrupting the status quo.
  2. Share the latest developments in various areas of technology.
  3. Explore personal growth topics such as self-esteem, self-confidence, and personality development.
  4. Offer productivity hacks to help your audience be more efficient.
  5. Discuss your role model and how they inspire you.
  6. Share your favorite things, such as books, dishes, drinks, movies, and locations, with your audience.

For beginners, we suggest these topics:

  1. Review your favorite product, web series, movie, or book.
  2. Introduce yourself and your niche topic.
  3. Discuss your favorite topic.
  4. Promote your business.


You can read our full blog


Review your favorite product, web series, movie, or book:


This is an easy and effective way to start a video podcast. You can share your opinions, thoughts, and experiences about something you love and provide valuable insights to your audience.


Introduce yourself and your niche topic: Introducing yourself and your topic is a great way to build a personal connection with your audience. You can share your background, expertise, and passion for your topic and set expectations for what your audience can expect from your video podcast.


Discuss your favorite topic:

 Once you have introduced yourself and your topic, you can dive deeper into your favorite topic. This can be anything you're passionate about, whether it's a hobby, profession, or cause. You can share your knowledge, insights, and experiences, and engage your audience with questions, comments, and feedback.


Promote your business:

If you have a business, a video podcast is a great way to promote it. You can talk about your products or services, share success stories, and offer exclusive discounts or promotions to your audience. You can also use your video podcast to network with other professionals and collaborate on future projects.


Wrapping up :

 while it's important to stick to a niche, it's also wise to diversify your content to reach a wider audience. By harnessing the power of multimedia video podcasting, you can significantly increase your reach and gain recognition. Remember, content is king, but a multimedia video podcast is its high-maintenance queen, so learn to harness its power to achieve success.

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