Repurpose Content: How To Make A Video From Blog Posts

Repurpose content! That is the constant advice we hear from content marketing experts. It is also among the most notable strategies mentioned by 94% of marketers today. But why has it become so popular?

Well, the fact that content repurposing provides significant benefits to businesses answers that question. So what exactly is content repurposing, and what are its benefits?

Content repurposing refers to the process of creating new content using existing materials. It is a cost-effective way of transforming old or obsolete content to become valuable again. Start-ups and small businesses leverage it to minimize expenses while generating a steady stream of fresh content.

Repurposing enables you to produce a variety of shareable materials with a single content. SEO statistics prove that it can increase organic traffic by as much as 260.7%. As a result, it could increase your revenue and drive more collaboration for your company. 

For instance, you know that video compromises 82% of the global internet traffic, and you have a course-answer website with decent organic traffic. You can remake its blog as a tutorial video and share it on social media networks such as Facebook or YouTube. It will help you grow your online presence, boost your SEO ranking, and generate more leads.

Sounds simple, right? However, creating a video that will help you boost your business from an existing blog post requires proper attention. Luckily, we've listed five steps below to repurpose your blog into a high-converting video.

Step 1. Determine the Key Points of Each Blog Section

Before you start repurposing, make sure to reread your blog post carefully. It would be best if you found out each section's main point. If it's a long article, cut some irrelevant subsections off and focus on a few topics only. Doing so will make everything concise and will help you with step two.

Step 2. Prepare a Video Script Based on Those Takeaways

A video script is a tool that guides you on the flow of your video. To create an organized video script, you should utilize the determined key points of your blog. You should also analyze the following elements.

Purpose

You should personalize your video script based on the aim of your repurposed video. If you're opting for marketing videos, you should write a short, sweet, and entertaining script. If you're making training videos, create a script that explains things in detail while keeping it simple.

Audience

Your audience's demographics should also be a deciding factor in creating your video script. You can use popular memes and slang to make your video more relatable if you're targeting young audiences. On the other hand, if your audiences are professionals, you should write a more sophisticated and formal script.

Medium

There are various social media networks and video hosting platforms where you can post your repurposed content. It is a good practice to customize your video script's span depending on each medium. For instance, Tiktok videos have an ideal length of 21-34 seconds, while Youtube recommends videos with 5-15 minutes of running time.

Step 3. Materialize your Video

After preparing your script, there are two ways to create your video content. The first is by making the video yourself. This method requires professional equipment such as a camera, microphone, and lighting.

The second way is by utilizing relevant stock videos online. You may then insert captions on each slide, such as the main points of your blog. This method is an excellent option if you need more time and budget.

Step 4. Edit your Repurposed Video

Whether you've created them personally or through stock videos, it is vital to optimise your content. A high-quality, well-edited video will have a better chance of being viewed and becoming viral than a poorly edited one.

Adding transitions, animations, and effects to your video can improve its storytelling. You can also use your video editor to cut unnecessary parts, such as video silences and dead air. Moreover, you can optimize your video by reducing its size to save bandwidth and increase loading speed.

Step 5. Add Music or Voice Over

The last step, but another most important aspect of our repurposed video, is adding music or a voiceover. You can use music to set the tone of your video while using a voiceover will help you explain specific points more clearly.

Adding music can also increase your video's emotional impact and make it more shareable. You can use royalty-free music that you find online and a professional audio editor to integrate your voiceover.

Summing It Up

Content repurposing can significantly impact both the time and cost you put into content marketing. It's great for start-ups and small businesses, which often need to produce a steady revenue stream. Making fresh video content is especially important but has a more significant ROI than creating a new blog post or infographics.

Marketers today leverage content repurposing for several reasons, such as boosting brand awareness, helping clients rank higher on search engine results pages (SERPs), and growing their business. If you're new to repurposing content, these five steps above will guide you on how you can make video content from your blog post.