In today’s world, many organizations use plastic cards for their fundraising campaigns. One may ask, what is a plastic fundraising card? Well, as the name suggests, they are plastic cards with a cause. You can avail of fundraising card printing services to get a beautifully designed, professional card to promote your cause. These cards are printed by schools, churches, non-profit organizations, and other charitable trusts as a part of their fundraising programs.
One side of the card features the fundraiser’s company logo and brand. On the other side, there is a list of local businesses who have sponsored the drive with the discounts they are offering on their products and services. A card owner can easily show the card to avail of the rebates.
There are endless types of discounts one can choose for their fundraising cards. A restaurant can offer one free meal while an apparel store can provide discounts on clothes.
A Crisp way over Traditional Fundraising Methods
Printed fundraising cards are becoming increasingly popular among organizations. It is a more effective and easy-to-reach method than traditional fundraising like selling catalogs, phone-a-thons, selling handicrafts, and others. Investing in a fundraising card printing service pays off pretty well, especially if you send out your cards in neat little gift card envelopes.
- Gain Sponsors: Getting sponsorship in a fundraising campaign boosts its overall reach. If a card issued provides a discount on a restaurant meal or an apparel shop, the shops would be interested to sponsor the cause. This will help in receiving more donations.
- Provide easy-to-access discounts: A single plastic card can be shown to all the businesses that have joined the cause for discounts. It becomes easier for the beneficiary to manage a single card rather than different approaches in different places.
- Uplift local Businesses: This method elevates local businesses. They can market the local brands indirectly through their discounts. This method increases the reputations of the local brands as well.
As one can see, investing in a fundraising card printing service allows organizations to reach their goals with minimal expenses. The cards are easy to issue and are cheaper. Unlike traditional forms of fundraising campaigns, plastic cards do not need planning and preparations beforehand. It also becomes easier to bring the local businesses on board as they see their vested interests.
Ways to Run an Efficient Fundraising Campaign
The most important part of running any fundraising campaign is to bring donors on board. Be it a traditional fundraising event or offering free plastic cards, the sponsors are the key aspect of the drive. Many organizations nowadays come up to themselves to join a noble cause. Corporate Social Responsibility (CSR) is trending in today’s world. Customers today show interest in a company’s philanthropic work and prefer businesses that contribute back to the community. So, running an efficient fundraising drive has become relatively easier. Here are some ways to run a successful plastic card fundraising campaign:
- Preparing a list of interested businesses: The campaign has to start by bringing in the interested businesses for the event. The organization carrying out the drive needs to show a genuine cause for the fundraising campaign. Many businesses also like the fact that their name comes up in a charity project. So, the marketing aspect of fundraising becomes affordable. A plastic card makes that relatively easy. So, pitching the cause and getting businesses together is a key step.
- Discussing the offers: After a business is on board, discussing the discounts, rebates, or free stuff they are going to offer is very important. The offers should be attractive to the users while being affordable for the businesses at the same time. Negotiating discounts is essential for fundraisers.
- Printing the fundraising cards: The next obvious step is creating an attractive fundraising card. The card must exhibit the organization carrying out this event and the businesses providing discounts. Brand building is an important part of plastic card fundraising. Both the organizers and the donors have the benefits of promotion through the event. So, a properly designed attractive card is a must.
- Sell the cards: The last and most obvious step is to sell the cards. Once the cards are printed and customized according to the fundraiser's needs, the organization can start selling the cards and earn revenue for their cause. The cards can be offered in shopping malls, restaurants, salons, and clothing stores physically. The cards can also be sold on digital marketplaces. These plastic cards are easy to sell as they come with lucrative offers for buyers.
Adding Gift Card Envelopes to attract buyers
While printing the plastic cards for fundraisers, the organizations can arrange for attractive envelopes with customized messages. In this way, the buyers can use these fundraiser cards as gift cards for their loved ones. They can order the cards and prompt the messages they want to be written on the envelope. The organization can write it instantly and sell the cards. This will attract more potential buyers and boosts the sale of plastic cards.
Wrapping Up…
The article shows a modern approach to fundraising. The plastic card fundraising technique is becoming more and more popular with the passing years. It brings sponsors easily and is also very affordable in terms of marketing. Adding gift card envelopes after printing the plastic cards adds to the attractiveness of the offers. The cards then can be used for gifting purposes. The buyers can feel the satisfaction of donating to a noble cause and the joy of gifting.
