The global Anime Market is estimated to be valued at US$ 27.65 Billion in 2022 and is expected to exhibit a CAGR of 17.1% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Anime refers to the animation style that originated in Japan. It is characterized by its distinct art style and often features vibrant colors, fantastical themes, and intricate storytelling. Anime has gained immense popularity worldwide due to its unique storytelling techniques and diverse range of genres catering to various age groups. The market offers a wide range of anime products, including TV series, movies, merchandise, and streaming services. The global anime market is driven by the growing demand for Japanese animation across different demographics and the rise of online streaming platforms.
Market Key Trends:
The market key trend of the anime market is the increasing popularity of anime streaming services. Streaming platforms such as Netflix, Crunchyroll, and Funimation have gained significant traction among anime enthusiasts. These platforms offer a wide selection of anime series and movies, allowing users to access their favorite content anytime, anywhere. The convenience and accessibility provided by these streaming services have contributed to the growth of the anime market. Moreover, the COVID-19 pandemic has further accelerated the adoption of anime streaming services, as people spend more time at home and seek entertainment options online. As a result, anime streaming platforms are witnessing a surge in subscriber numbers and revenues, driving the growth of the global anime market.
PEST Analysis:
Political: The political landscape plays an important role in the anime market. Political stability and government censorship can affect the production and distribution of anime content. Regulations on content, intellectual property rights, and labor laws can also impact the industry.
Economic: The anime market's growth is largely influenced by economic factors. Economic stability and disposable income levels of consumers can determine their purchasing power for anime merchandise. Economic growth or recession can impact consumer spending on entertainment, affecting the market's growth.
Social: Social factors, such as changing demographics, cultural preferences, and social trends, influence the demand for anime. The popularity of anime among diverse age groups and its influence on popular culture contribute to its growth. Factors like social media trends, streaming platforms, and fan communities also play a significant role.
Technological: Technological advancements have revolutionized the anime market. Digital streaming platforms have disrupted traditional distribution channels, making content more accessible to a global audience. Innovations in animation techniques, gaming technology, and virtual reality have enhanced the anime viewing experience.
Key Takeaways:
The global anime market is expected to witness high growth, exhibiting a CAGR of 17.1% over the forecast period (2023-2030). The increasing popularity of anime among global audiences, driven by factors such as its unique storytelling, diverse genres, and captivating animation, is fueling this growth. The market's expansion is also attributed to the rising demand for anime-related merchandise, including toys, apparel, and collectibles.
From a regional perspective, Asia Pacific is the fastest-growing and dominating region in the anime market. Countries like Japan, China, and South Korea have a well-established anime industry and a large consumer base. These countries have a rich cultural heritage and strong anime traditions, which contribute to the popularity of anime in the region. Additionally, the growing adoption of digital platforms and streaming services in Asia Pacific is driving the market's growth further.
Key players operating in the anime market include Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co., Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. These companies are renowned for their exceptional storytelling, innovative animation techniques, and successful anime franchises. They play a prominent role in shaping the industry and meeting the growing demand for anime content worldwide.
