Editorial photography has always been a dynamic field, but in today's digital era, it has taken on an entirely new dimension. What once involved simply capturing an image has now evolved into a meticulous process of post-processing, honing, and perfecting. With the advances in editing software, photographers can not only correct minor imperfections but also shape the entire aesthetic and mood of their work, which pushes the boundaries of what is achievable in product photography.
Enhancement of product features
Post-processing plays a crucial role in the enhancement of product features. By using various editing tools, photographers can accentuate the details of the product and bring focus to its unique attributes. This enhancement can brilliantly highlight the product's texture, colour, and design elements, thereby making it more appealing to the audience. Adjustments in contrast, sharpness, and saturation during post-processing can significantly transform a simple image into a stunning visual representation of the product.
Crafting a narrative
Editorial photography isn't just about showcasing a product—it's about telling a story. Post-processing allows photographers to craft a narrative around the product by adding depth and context that directly speak to the target audience. By manipulating elements such as lighting, tone, and composition, they can evoke specific emotions and set a particular mood. This ability to create a story around a product through post-processing not only makes the image more engaging but also significantly enhances the potential for an emotional connection with the viewer.
Establishing brand identity
Editorial photography also plays an instrumental role in establishing and reinforcing a brand's identity. Every adjustment made, every detail accentuated, and every narrative crafted contributes to the larger vision of the brand. The consistency in colour schemes, tonal balance, and stylistic elements across a series of product images can help create a distinct visual identity that resonates with the brand's ethos. When consumers see these images, they should be able to immediately identify the brand, even without seeing the logo.
Elevating eCommerce with Shapes Defined
Shapes Defined has been pioneering the field of eCommerce photography in the Middle East and has successfully delivered over a million images and videos to its clients. Their expertise in editorial photography is unparalleled, bringing products to life through a meticulous process of post-processing and storytelling.
Whether it's enhancing product features, crafting a narrative, or establishing a brand identity, they continue to redefine the role of post-processing in product photography. By choosing Shapes Defined, clients can expect nothing but excellence, precision, and a clear reflection of their brand ethos in every image.
About the Author:
This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.
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The longevity and survival of a company is ultimately measured in terms of its ability to generate revenue and profits.
Over the years, the various titles, roles and functions that manage revenue generation in a company has changed from Vice President of Sales to Chief Revenue Officer and other variations.
Depending on the stage and type of organization the VP of Sales might be in charge of New Sales, Existing Customer Sales and sometimes Marketing.
You can still see the title Vice President of Sales and Marketing in “old school” companies or in smaller companies where a few people wear many hats.
For many reasons, most SaaS and software companies separate the roles and have a VP of Sales (who is in charge of Sales) and a VP of Marketing (who is in charge of advertising and marketing) and a third leader in charge of Customer Success / Upsells.
