Effective business communication is all about successful transmission of information, ideas, and messages within a business environment by the employees and management.
It is done in a manner that achieves the organisational specific goals or objectives.
It involves the exchange of information between individuals, teams, departments, or organisations with the aim of facilitating understanding, making informed decisions, and achieving desired outcomes. Effective business communication encompasses various forms, including verbal (spoken), written, and non-verbal communication.
Let’s understand it with a simple example:
A mid-sized organisation has moved its entire legacy system to the cloud. This includes changes in its emailing tools, in-house chatting software, servers, all 3rd party software, etc.
Step 1 – The CEO sends a simple yet effective email to all employees explaining WHY the changes were needed, HOW it will benefit each and every single employee, implementation timeline, etc
Step 2 – Every manager is assigned to keep continuous online training sessions for every team member of his, thus enabling every single employee
Step 3 – Strong, free and democratic feedback mechanism like surveys on continuous basis is deployed, to receive any critical feedback from the employees, so that the organisation can improve on it
Step 4 – Final recognition of the successful implementation of the change
Why is it important?
Hence we can see how effective business communication is absolutely crucial for any organisation.
It is essential for the smooth functioning of organisations, promoting productivity, decision-making, and innovation, and ensuring positive relationships with employees, customers, and other stakeholders.
When do we use it?
Business communication is applicable for all stakeholders in the business. It is applicable how you communicate with your clients for better Customer Satisfaction, Conflict Resolution, Brand Reputation. It is also applicable for internal company purposes like Employee Engagement, Innovation and Creativity, Strategic Alignment and much more
What/which are the various elements in it?
The various elements within business communication are:
● Good storytelling that ignites imagination and commands attention
● Crystal-Clear Messaging giving clarity, relevance and maintaining the perfect Tone and Professionalism
● Speak the Language which the listener will easily understand
● Making your communication 2 way by listening and taking feedback from the listeners
● Non-verbal communication like aligned body language which compliments the words you are speaking
● Embracing technology like web calling tools, AI tools for higher productivity, etc
● Resolving conflict effectively
● Consistency in the voice of every single message of yours
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Communication is essential in all phase of life, including business.
Lack of appropriate communication makes your message weakened or obscure and generates the reverse idea about you on others which can change your business very negatively.
Let’s discuss Business Communication Etiquette in details.
You can also use it to send attachments such as documents, spreadsheets or images.
It is usually less helpful if an important response is required, although a follow-up email as a written record of a phone conversation is usually desirable.
Email is usually a reliable method to ask a question or deliver a message quickly while remaining formal and keeping an accurate record.
