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Zomato Menu Pricing Intelligence Case Study | Actowiz Solutions

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Zomato Menu Pricing Intelligence Case Study | Actowiz Solutions

Client Overview

Zomato is a leading food discovery and delivery platform, listing millions of restaurants across multiple cities. Menu prices, availability, and offers vary by location, demand, and restaurant strategy.

To gain structured insights into menu pricing and availability trends, Zomato required automated, city-level menu intelligence at scale.

Industry & Geography

Industry: Food Delivery / Restaurants

Geography: India (Multi-city coverage)

Business Challenges

Frequent Menu Price Changes

Restaurants updated prices dynamically based on demand and operational costs.

Inconsistent Availability

Items frequently went unavailable during peak hours, affecting customer experience.

City-Level Price Variation

Same menu items were priced differently across cities and zones.

Manual Monitoring Limitations

Tracking thousands of menus manually was not scalable.

Project Objectives

Zomato partnered with Actowiz Solutions to:

Track restaurant menu prices and availability

Monitor city-wise and cuisine-wise pricing trends

Capture real-time menu changes

Enable structured data analysis for operations and insights teams

Actowiz Solutions Approach

Menu-Level Data Extraction

Captured:

Item name

Price

Availability status

Add-ons and variants

City & Restaurant Mapping

Menus were mapped across:

Cities

Localities

Restaurant brands

High-Frequency Refresh

Near real-time refresh captured peak-hour changes.

Structured Delivery

Data delivered in CSV, JSON, and API formats.

Sample Menu Data (Illustrative)

City Restaurant Item Price Availability

Mumbai Pizza Brand Margherita ₹299 Available

Delhi Pizza Brand Margherita ₹279 Available

Bengaluru Pizza Brand Margherita ₹289 Unavailable

Key Features

Real-time menu price tracking

Item-level availability monitoring

City-wise pricing comparison

Cuisine and brand-level insights

Business Impact

Improved visibility into menu pricing trends

Faster detection of availability gaps

Enhanced city-level pricing intelligence

Better operational and category insights

Conclusion

In food delivery ecosystems, menu intelligence drives experience and profitability.

Actowiz Solutions empowered Zomato with scalable, real-time menu and pricing intelligence across cities.

Learn More >> https://www.actowizsolutions.com/zomato-restaurant-menu-pricing-intelligence.php

Originally published at https://www.actowizsolutions.com

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