In case you own a mobile app development company, you have a great opportunity to increase the user base with outstanding app install techniques.
Facebook and Twitter install ads are way too impressive when it comes to targeting the audiences.
Here is an extended note on the ways these giants adopt for optimizing their ads in order to acquire a loyal client base.
Here are a few ad optimization techniques proven to offer exceptional results.
When presented relevant ads the chances for relevant audience engagement increases automatically.
It also makes sense to the audience to devote their time to something that will offer valuable results to them.
Push notifications trigger dopamine release deep down users’ vein to give the feeling that something is waiting for them inside the app (likes, comments, or even direct messages).
Remember, there must be something valuable for the clients behind that big red dot on an app.
As much has been talked about the utility of notification badges, here is a glimpse on the benefits badges offer:
Here is how mobile app development companies can opt for getting the most out of the badges.
Consider, implementing “notification center” in the app tied to a badge system.
Develop Content Strategy Including Badge System in the Mind
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This presents the need for business apps to be intricately designed and behave to be immensely interactive and engaging within mobile users.
Start-ups and SME’s requires an increased User Retention and this affirms app developers to build a great onboarding experiences.
We have enlisted some of the best practices for achieving great user onboarding experiences which follows thereafter the initial app download is made:
If the mobile apps critical features, pathways are malfunctioning and that necessitates designing complex log in screens then it would definitely result in abandonment of mobile users.
This process constricts only to the key functions of mobile apps and certainly eliminates every other benefits at all the time.
Learn more at How to Increase User Retention with Mobile App Onboarding?
The digital transformation in the media and entertainment industry focuses mostly on marketing, money, and reaching out to users.
However, the focus is now also shifting towards user experience and engagement: personalizing one’s viewing experience, and getting content to audiences anytime, anywhere they want it, on whatever device they’re using ( mobile app, tv app, tablets, or more).
Digital Transformation Trends In Media And Entertainment
Tracking consumer’s location/experience and delivering ads throughout the day continues to be an area of innovation
Online ads are driving online subscription model popularity
Immersive experiences such as eSports, concerts and more creative “hybrid” (physical + digital) ad opportunities gaining popularity
As there are more players trying to establish their mark, there are a number of apps and therefore, the focus and the actual outcome expected from the mobile apps are constantly changing.
When the app development market was in the nascent phase, concentrating on the functional aspects was the cardinal focus.
Every single app out there is developed for a purpose.
After all, no user would like an app just because it looks nice and is easy to use but adds no value.
Start with focusing on the functionality aspects and then enhance the functionality by adding the right user interface which gives and overall impressive user experience.
In today’s app scenario, one of the most interesting aspects is that these two important elements go hand in hand.
