Google Ads* seem so simple.
They certainly make it easy to set up a new campaign — especially with the new Adwords Express.
However, running straight in to a Google Adwords campaign without any knowledge has the impact as running in to a brick wall.
You get a loud bang and a whole lot of pain!
Top Tip: If you're going to run you own campaign on Adwords start with a very small budget, the amount that you can happily lose without losing sleep or breaking sweat.
So, what kind of knowledge do you need to start the right way with Google Ads.
Lots!
There are many different kinds of campaigns to run, and even full-time ads experts often don't know it all.
However, there's one topic that appears in all these campaign types.
The Advertising Auction.
Knowledge of the auction will help you:
- Win the auction
- Lower your CPC
- Help you max out your precious advertising budget.
How the Auction Works
- A person enters a query into a Google Search Engine
- Google's servers find every Ad that matches that query.
- The auction controller throws away all the ineligble ads.
- The Quality Score of the remaining ads is calculated — think of this as the overall quality of a campaign.
- Quality Score X Max Bid (what an advertiser is willing to pay for a click) = Ad Rank
- The person with the best Ad Rank wins the auction and the top position on the page (Please note, finishing top is not always the best strategy).
- The price you pay for a click = (Ad Rank of person finishing below you / Your Quality Score ) + 0.01.
The full version of this article: Complete Guide: Google Advertising Auction.
*Google recently rebranded Google Adwords, Google Ads.
It's just because Google algorithms update regularly.
But, it is slow in process and takes a lot of time to show results.
But in a competitive environment, businesses are unable to maintain their first page rank in search engines.
Hence, PPC services can deliver quick results, but it requires experienced professional assistance to examine the PPC campaign, landing page, etc.Here are some of the crucial reasons why you should take PPC services for your business:Complicated Keywords Research: Either you do keyword research and implementation for SEO or PPC.
And, let me tell you, your one mistake can ruin your entire ad campaign.
If you use the wrong keywords in ad campaigns, it will exhaust your budget quickly without giving the best ROI.
The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales.
It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP.The latest search trends and research by Google demonstrate how local businesses can make more money.
Comprehending all the ways people are trying to discover businesses will help generate more sales.Google shared that different kinds of searches are increasing exponentially for local retail.These three types of searches are particularly displaying dramatic growth:The first type includes searches for local businessesThe second type comprises searches for local businesses that have something specific in stockThe third type includes searches related to restaurantsAccording to Google’s guide, searches for “local + business(es)” have increased by more than 80% YOY, which includes searches such as “local businesses near me” and “support local businesses.” In addition to this, searches for “who has + in stock” have increased by more than 8000% YOY, which includes searches such as “who has gym equipment in stock.”SEARCHES FOR LOCAL RESTAURANTSNext, Google shared that most dining consumers used not only Google Search but also Google Ads to discover more information before finally buying something.
Moreover, 57% of dining consumers found information about food and beverage via Google Ads during the pandemic.YOUTUBE AND LOCAL SHOPPINGWhile YouTube is not seen as a means of driving sales to a local business, it’s time to start looking at it that way.
The page also included two helpful tips relating to non-advertising search traffic.The first tip recommended that local businesses build a digital storefront and use it along with a free GMB account to distinguish themselves in local searches within regular Google search results and Google Maps.Further, the second tip demonstrated how businesses could gain up to 42% more referrals from Google.According to Google, the key to driving store traffic from the web into your physical store is to let your prospects know that you are nearby and you have what they are searching for.Next, Google shared that businesses that add images to their Google My Business Profile get 42% more directions requests on Google Maps and 35% more click-throughs to their sites compared to businesses that don’t.However, these 42% and 35% rises in engagement due to images aren’t and shouldn’t be surprising.
It is no secret that visual content captures and retains the attention of people better than textual content.
