But the field, being so dynamic and relatively new, also has a variety of misconceptions attached to it.
Make sure you have thought-through, meaningful and interactive output that has been adapted according to the technology it will be accessed on – smartphone, laptop, television, radio or even gaming consoles.
With the internet, you can now directly gain feedback from your customers, helping you improve your product and better understand your buyer base.
It also allows you to sell your products without the added cost of owning or renting a store.
Digital Marketing Can Be Done Last
Many companies treat digital marketing as a last-minute exercise that will just fall into place, quickly.