App Store Optimization

Mobile app marketing is an integral part of businesses nowadays.

If you're looking for a mobile app marketing agency, Appdupe is the right choice.

Appdupe has a witty marketing team that will provide you with seamless services to market your app.

Schedule a meeting with us to get in touch with our marketing team.

To help you boost your app store ranking together with your app marketing strategy, we have noted some of the basic points with whom you will get how ASO actually works.

And mind it, the number is growing day by day.

These numbers are enormous and staggering especially if you are a developer or an owner of the business with a need for an app.

We at Kaizen have developed various techniques to get your app noticed.

First things first, what is App Store Optimization

Just like online marketers use search engine optimization, or SEO, to induce their web pages ranking highly in Google’s search results, app developers should use App Store optimization, or ASO, techniques to urge their app to the highest of app store search results.

These SEO strategies change with time as per revisions in the Google algorithm, latest trends and user’s online behavior.

Though development of Android or iOS app is undoubtedly an important element that defines its success, but getting recognition and desired visibility in the App Store is much more significant.

With millions of apps already existing in the store, how would your app make an outstanding place there?

The real challenge for developers is to get your app surfaced higher than millions of other competitors in the app store search results.

App store optimization is a marketing approach that prepares the app to face the cut-throat competition and make a remarkable place for itself in the marketplace.

Search algorithms of Google Play and iOS App Store scan the app name while any user runs the search query.

It enables the visibility of a mobile app in app stores like Google Play for Android, Windows store for Windows Phone, Blackberry World for Blackberry phones.

It acts similarly like to search engine optimization which responsible for creating traffic in a website by attracting the audience.The ASO works similar to SEO, which attracts user's attention through keywords stored in metadata in the search result.

First, to understand the whole concept of ASO, you need to know the importance of it.

What does it do to improve your app store rank?According to a research, 63% of apps are searched and discovered through app stores.

The most important thing is to use keywords.

Understanding the basicity of the customer's needs and then converting into keywords, making easy for them to discover the app is what the keywords do.

Out of them, nearly two-thirds are present without a single rating and 99% are unprofitable (Source: Forrester report).

An expert SEO agency and professional app store optimization services can realize the impact of ASO on a single ranking.

A tiny rank up or down can make a substantial difference when it comes to driving app traffic.

Once an app attains the desired ranking, the question becomes how to sustain it.

Learn more: Understanding Ranking Stickiness with App Store Optimization