ingtel subsidiary Amobee today announced that Samba Natarajan, CEO of Singtel’s Group Digital Life, has been concurrently appointed CEO of Amobee with immediate effect. His appointment comes as Kim Perell steps down as Amobee CEO to pursue her passion of supporting startup entrepreneurs Martech News.
As CEO of Singtel’s Group Digital Life since 2015, Natarajan has been responsible for the Group’s digital portfolio, including Amobee, HOOQ, DataSpark and Innov8. He has more than 25 years of corporate and consulting experience in senior roles across strategy, business development and finance. Prior to his current role at Singtel, he worked for Citibank and McKinsey & Company. In his last role with McKinsey, he led the Southeast Asia Technology, Media & Telecommunications practice, consulting with C-level executives in the areas of transformation, corporate finance, M&A and commercial operations.
Natarajan said, “I’m honored and excited to take on this role as CEO of Amobee. I look forward to working closely with the dedicated Amobee team to drive further progress in the programmatic business and make Amobee the leading platform for omni-channel advertising. This is an exciting time to be in digital advertising, and Amobee’s assets position us for success.”
Amobee’s Chairman Evangelos Simoudis said, “We are fortunate to have someone of Samba’s caliber taking over to lead the next stage of Amobee’s growth. As a leading advertising platform, we are at a crucial phase in our development and need experienced leadership to implement our strategy and to capitalize on the market opportunities ahead. Samba is a proven CEO who has been intimately involved with Amobee over the past five years. His strong content knowledge and global corporate experience will allow us to further accelerate our growth strategy to win in converged advertising.”
Simoudis added, “On behalf of the board, I would like to thank Kim for helming Amobee over the past three years. Under her leadership, Amobee has successfully integrated the acquisitions of Turn and Videology, positioning it to deliver superior converged advertising solutions,” he added.
Perell has served as Amobee’s CEO since 2016. Before joining Amobee, she was CEO of Adconion Direct, a global digital marketing company, which was acquired by Amobee in 2014.
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
