“The Times They Are a-Changin” may be dated lyrics from a popular Bob Dylan album, but many in the digital marketing, advertising, agency, and media buying sectors are finding out just how much these words still resonate today. Chief marketers are facing unprecedented challenges and taking proactive steps to re-size and re-direct spend in an unpredictable business climate, reports the CMO Council.
The CMO Council, which represents some 16,000 marketing leaders in 10,000 companies controlling nearly $1 trillion in marketing spend, is rolling out a variety of thought leadership programs and information services to help its members with fundamental restructuring of market engagement. These offerings are designed to give insights, advice and peer-based inspiration to corporate marketing, finance and procurement decision makers; agencies; media channels; and the marketing supply chain ecosystem. They include:
- A four-part webinar series with KPMG in May, entitled “Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend.” These presentations and discussions explore strategies for maximizing returns from prior investments, effectively managing assets and agencies, and improving plan and spend agility.
SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV).
Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem.SpringServe offers ad serving, optimization, and automation solutions across devices.
Leveraged by publishers and content owners, SpringServe’s platform manages multiple aspects of video advertising and includes tools such as inventory routing, customized ad experiences, and advanced podding logic.
SpotX has built strong relationships with most major media owners across the OTT ecosystem through their market-leading programmatic technology, and now reaches four out of five ad-supported CTV viewers in the US.
The companies will collaborate on a roadmap of unique product features that bring substantial value to the market.
Together, SpotX and SpringServe will offer joint customers state-of-the-art ad serving, inventory management, and programmatic capabilities, helping media owners take more control over their video advertising businesses.“SpotX remains focused on creating the most advanced video advertising platform with a diverse set of tools that brings market leading technology to media owners as well as services that provide tangible benefits to advertisers,” said Sean Buckley, COO at SpotX.
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