HH Global, the world’s fastest-growing and most innovative outsourced marketing execution partner, today announced that it has committed to adopting Science Based Targets, reflecting the company’s continuing commitment to delivering sustainable solutions martech news.
HH Global has joined 850 other leading global companies by signing a letter of commitment to the Science Based Targets Initiative (SBTI) indicating that the company will work to set a science-based emission reduction target. A global collaboration between CDP, the World Resources Institute, World Wide Fund for Nature and the United Nations Global Compact, the SBTI champions science-based target setting to boost companies’ competitive advantage in the transition to a low-carbon economy.
“The SBTI helps companies align carbon reduction strategies with the objectives of the 2015 Paris Agreement. As a part of our Innovation with Purpose sustainability program, we will work to set realistic yet ambitious carbon reduction targets for approval by SBTI before the end of the year,” said Kevin Dunckley, Chief Sustainability and Innovation Officer of HH Global.
According to the SBTI process, companies first publicly commit to setting Science Based Targets (SBT). After that, they have two years to set reduction targets for Scope 1, 2 and 3 CO2 emissions: Scope 1 relates to energy generated on-site, Scope 2 relates to energy purchased and Scope 3 covers energy use that takes place in the supply chain. Finally, participating companies pledge to report on their progress annually.
“We are pleased to work together with leading global companies on this initiative,” said Robert MacMillan, CEO of HH Global. “HH Global manages supply chains for global brands, many of whom are signatories to the SBTI, so Scope 3 will have a knock-on effect with our marketing execution partners. We look forward to making an impact for good.”
Mindtree, a global technology services and digital transformation company, has been recognized by ISG as an archetype leader in digital transformation.
The ISG Provider Lens Next-Gen ADM Services Archetype Report highlights Mindtree’s capabilities in continuous testing, agile development, digital business dedication and vision and future investment martech news.ISG analysts specifically noted Mindtree’s capabilities in digital transformation.
The reporMindtree Named Market Leader in Digital Transformation by ISGt also describes the company as a noteworthy player in leveraging packaged software platforms and managed services.
Mindtree’s leadership recognition stems from its capabilities in agile development, where 65 percent of its staff are trained in Scrum, 15 percent in SAFe and 10 percent in Kanban.
Additionally, Mindtree’s dedicated digital business unit supports more than 100 clients across cloud, automation, mobility and AI martech.As a proof point to Mindtree’s continued dedication and investment in digital transformation, the report highlights the company’s Digital Pumpkin ideation center to help clients develop and refine innovative digital solutions, accelerators and tools.The ISG Provider Lens™ Next-Gen Application Development & Maintenance Services Archetype Report assesses service providers based on their capabilities to augment traditional ADM services with emerging technologies and methodologies — like agile, DevOps, automation, digital and modernization techniques — to deliver application outsourcing projects.
It also assesses provider capabilities in incorporating new approaches to develop and deliver applications that focus on business outcomes.“Our ability to deliver business-driving digital transformation services to our clients is a big differentiator for us,” said Manas Chakraborty, Global Head of Enterprise Service Lines for Mindtree.
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Some agency trading platforms have also been accused of concealing information about their margins.
However, as buyers become more vigilant, sellers are forced to employ measures to improve trackability and transparency.
The adaption of more secure purchasing methods is underway and is poised to help reduce losses due to digital fraud.
Lack of understanding: Knowledge and skills gap is quite understandable especially for a relatively new technology.
Metrics and measurement: A common issue with programmatic is the lack of access to accurate and detailed metrics to help marketers quantify the results of their ad campaigns.
