Sales data is a lot more than knowing the sales figures. The quality of your sales data determines how well your company is doing and what choices you can make to improve these numbers. But what exactly is quality? It’s important to track the right metrics and measure them correctly in order to ensure they are accurate, efficient, and relevant for measurement.
This article will explainwhat quality sales data is, why it is important, and how it can help drive your sales.
A single source of truth is a central and controlled source of data from which the entire organization can draw.
It is the master data.
When you lack such data and employee can pull down apparently the same metrics from disperse systems, unavoidably those systems will produce different numbers.
You get into a he-said-she-said situation, each player drawing and defending their position with their version of the ‘truth’.
Or even worse, some teams may naively leverage stale, low-quality, or otherwise incorrect data/metrics and make bad decisions, when they could have leveraged a better source.
