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How to Write an Effective Copy: Rules & Tips You Need To Know

Adaan GCC Digital Solutions
How to Write an Effective Copy: Rules & Tips You Need To Know

Copywriting is an art and a science that takes years to perfect. It requires a creative flair and a sense of style but also knowledge and a certain aptitude. Staring at a blank page is the best way to waste time when starting to write a copy. It's very discouraging and distracting to stare at a few weak words that you have been able to churn out despite your best intentions. 


This is where rules and tips come in handy. A basic layout and structure, along with key points and reliable tips, can help you write a great copy and offer better content marketing services. Here are some pointers you can use and fundamentals you need to stick to.


The Most Basic Rules of A Great Copy


  • Highlight product benefits


This first step of copywriting contributes to the foundation for your advertising strategies. Your product needs to be valuable to the customer. In other words, a benefit is what your product can do for the customer or how your product can help a customer. It will help if you highlight why your product is the best and how it is better than your competitors' products. If you understand why your product is better and know how to put it in words, you can ensure that the audience knows them and can relate.


  • Know your competitor's weaknesses


To write a compelling copy, you need to know what sets your product apart from the competition. Once you learn about the chink in their armour, you must make sure your audience knows it and understands why purchasing their products would be a terrible mistake. Conduct thorough research of your competition and understand their products and services. Next, note the aspects of their features that are inferior to your own. Feel free to tear the competition apart but make sure facts back up everything you say. You don't want to make unrealistic claims that have no basis if you are challenged.


  • Define your target audience


Every ad is not going to be seen by all the people existing on this planet. Result-driven digital marketing agency in Kuwait, Bahrain, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia always focus on potential clients to design marketing efforts around the needs of that particular audience. It allows him to create personalised ads specifically targeting a group. To make the most of your marketing efforts, make sure you're spending your money in the right place. 


Research your customers thoroughly by evaluating them and put together a profile of your most valuable customer so that you can advertise to similar prospects. You can consider these attributes while creating your customers' demographic and psychographic profiles.


  1. Personal details: Name, age and geographic location. 
  2. Personal preferences: Typical channels, content format, tone and style. 
  3. Business information: Job title, day-to-day tasks, responsibilities.
  4. Ambitions: Measurable goals related to their work.
  5. Challenges: Frustrations, struggles and pain points. 


  • Give a clear, compelling CTA


  • Start Strong: The whole point of a call to action is to convince a person to do something. Use authoritative, active voice and action verbs that direct people, like "shop," "join," or "click."


  • Commitment-free: A good CTA offers high-value and low risk. "Free Sign Up "Lets your audience know that they are only finding out more and not committing to anything. 


  • Be persuasive: Copywriters craft a compelling CTA by using writing skills to persuade readers to follow your direction. Keep your CTA copy short and sweet so they can understand what you are offering and want to learn more. Highlight an incentive that benefits people, like saving money or lower rates and discounts.


  • Create urgency: "Download here immediately." The best CTAs create a sense of urgency in their message to compel people to act at that moment. Creating FOMO—fear of missing out— is an effective marketing tactic.


  • Make it pop: A perfect call to action combines compelling words and an attractive design. Make it stand out to catch your audience's eye.


Quick Tips to Provide Better Copywriting Services


Here are some handy tips that you can keep in mind while writing your copy. You won't be writing the perfect copy right off, but with time and loads of practice, you can master copywriting.


  1. Write down all the requirements
  2. Get inspired by your favourite ad
  3. Draw your idea
  4. Try freewriting first
  5. Do your research
  6. Write the introduction later
  7. Read your copy aloud
  8. Try it on a coworker
  9. Sum up your project in a sentence
  10. Your first draft is never perfect


Do you think you require comprehensive digital marketing services in Kuwait, Bahrain, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia to design a better strategy and boost your business? Feel free to get in touch with Adaan GCC Digital Solutions; we can help!


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