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What is Content Syndication and How to Do it?

Nishit Agarwal
What is Content Syndication and How to Do it?

Republishing the same information (an article, a video, an infographic) on other websites is known as content syndication. Syndicating material is popular among publications of all sizes since it allows them to provide their viewers with up-to-date content. Additionally, the original writers gain from this technique, since it introduces them to a new audience. A win-win situation.

In spite of their apparent resemblance, content syndication and guest blogging are not the same. When you write a guest post, you're creating a fresh piece of content for a certain magazine. With authorization, syndicated material may be republished on a variety of different platforms.

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Content Syndication and SEO

As you presumably already know, duplicating material is a no-no for Google. There is no direct penalty for duplicating content, but it may not improve a website's SEO performance either. Although syndicated material may seem like duplicates, it is not. The search engine giant argues that syndicated material is OK as long as it is done with care and makes it clear to both search engines and users that it is syndicated information. By adding a link back to the original article as well as a canonical link, you may accomplish this goal.

How to Syndicate Content?

  • It is important that the best of your writing be shared on other websites that have a larger audience and more credibility than your own.
  • When republishing older content, look for websites that have audiences and authorities that are comparable to your own.
  • After you have completed an article for a large publication, consider syndicating it on your own website, Medium, or LinkedIn.
  • You should try to get syndication sites to take up your content.
  • It's possible that pay-per-click advertising networks like Outbrain and Taboola may assist you in getting your material distributed to media outlets all over the globe.


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Free Content Syndication

You may distribute your material for free in four ways:

  • Your finest material should be republished on websites with more readers and greater authority than your own. Increase your audience by syndicating to a more widely read source. Readers are less likely to visit the original source since they can get the whole piece of material on the third-party website. As a result, just a tiny number of your readers will visit your site. Syndication in big magazines, on the other hand, is the way to go if your primary objective is to build awareness of your brand.
  • Do a good measurement and comparison of the website and use websites with similar audiences and authority to yours to republish previous material. If you want to target a certain audience, try syndicating your material to smaller, more targeted media. Find publications with comparable audience and authority to yours. Additionally, you may be able to connect back to your blog from the article through additional contextual links. If you're looking to grow your readership, this is an excellent method to do so.
  • After writing an article for a major publisher, syndicate it to your own website, Medium or LinkedIn. There are occasions when posting on a well-known site might be beneficial, since they may only be interested in fresh, new information. This will help you for customer acquisition. You get the advantage of exposing your thought leadership to a large audience that would not have otherwise seen your work. In certain cases, you may be able to republish a piece of content after a period of time. Basically, you get more for your content dollar.
  • You should try to get syndication sites to take up your content. If you type the title of a recent study that was published in a prominent journal into Google, you can find that the title was also used in a number of other studies. In the majority of instances, they include a link to the primary work as well as a condensed excerpt from it.


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Nishit Agarwal
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