What is Conversion Copywriting and How Can You Learn it?

Whenever you are online, has anything compelled you to take any action on something? Did something make you tempted to buy something? Is there anything you saw online that made you think that you would want to do what it says?

Most probably, you have done this at least once. You could have either been tempted by some software, or you felt like reading someone’s articles regularly so you felt like signing up for it, or sometimes you could have even felt like donating some funds for a cause you read about on the internet. The question is what makes you do that? What was it that finally flipped you from thinking it was nice to thinking let’s do it? 

There are many things that can be compelling, however, the written content that we read before making the decision is more of than none, the biggest deciding factor. So, as a marketer, one needs to focus on the conversions as they will be a measure of their success. Now, for more conversions, one will have to focus on what is written. People are constantly trying to understand how to make the written word better, how to make it different, how to make it appealing.

Coming back to our topic at hand, what is conversion copywriting? It is related to whatever we just discussed above. A conversion copy is written content, or copy, that has been written deliberately in an attempt to make people take action. It is a copy that has been designed specially so that people will be more responsive towards it. So, if you are interested to know more about it then you can also learn advanced digital marketing by doing a diploma or going for a pg in digital marketing.

Now that we know what conversion copywriting is, let us know how we can do it properly.

There are three parts of the brain that we need to consider here: the limbic brain controls the emotions, then there is the neocortex that is the higher-order thinking part, the last but not the least is the brainstem that thinks about survival.

Now when we are writing content for conversions, the next part that we need to consider is how to learn to do it well?

Here are the following things you need to consider while learning.

• Audience

The purpose of these marketing copies is that they need to appeal to the audience. So, naturally, you need to design the content in such a way that your audience will immediately feel the connection. You need to write stuff that will keep them engaged. And how will you write something that they will be drawn to?

• Research

The answer to the previous question is, research. If you know and understand what your audience likes, then you can write something that they will like. If you know what they are looking for, then you can write something that will help them get it. You can also do it by learning advanced digital marketing. You can also go ahead with a diploma or pg in digital marketing.

• Tone and Voice

You need to make sure that your tone and voice are not offensive, and appeal to the audience. It has to maintain a perfect balance. It needs to sound confident, but not overconfident, and so on. You want to focus on selling, but don’t make it entirely about that. It is all about maintaining a good equilibrium.

• Design

Your conversion copy’s content and design need to be in sync. They need to be compatible with each other. If you want to do conversion copywriting well, then you need to understand which design will suit your copy as well.

• Revise

If you want to become a good conversion copywriter then you need to understand what is lacking in your copy as well. More often than none, there will always be room for improvement. Once you have written a copy, then you can analyze it and make sure that it is following all the checkpoints we have discussed here. Once you analyze it properly, you can revise it and make it better. Revision is just as important when understanding how to write anything.

These are the things you need to keep in mind if you want to do conversion copywriting. If you want to learn digital marketing in its advanced version then you can go for a pg or diploma in digital marketing.