Why do big brands succeed in using Facebook and Instagram ads, while we don't?

Introduction

The Facebook ad platform is a great way for businesses to reach their audience. But you can only reach those people if you know who they are and what they like. So how do big brands succeed in using Facebook ads, while we don't?

It's all about creating the right audience

Creating the right audience is one of the most important things to consider when creating an ad campaign. You need to know who you're targeting and why, which will help you make smarter decisions about where and how often to advertise.

When it comes to Facebook ads, there are many ways that brands can create their own audiences—and some are better than others. For example:

• The first strategy involves using custom audiences by identifying users who have visited your website or purchased something from you in the past (for example). This allows you to target people who've shown interest in what they saw on this page before deciding whether they're interested in buying now too!
• The second involves using Facebook's built-in audience features like Page Post History (where someone has posted something publicly), Friends of Fans/Friends Lists (where friends follow each other's pages) or Interests (which show up under "People" on Facebook). These allow advertisers access directly into their target market without having any prior knowledge about them whatsoever!

Good targeting means that you get relevant prospects.

Targeting is the first step to creating a successful campaign. It's also one of the most important.

The best way to begin targeting is by understanding what your target audience looks like and how they behave online.

You can use data from Facebook, Google Analytics, or email marketing platforms like MailChimp or HubSpot CRM (Customer Relationship Management) software to identify specific groups of users who are interested in your product or service—and then make sure they're notified about it through Facebook ads as well as other channels like email campaigns.

The right targeting means that you don't waste money on potential leads who are not suited for your business.

The right targeting means that you don't waste money on potential leads who are not suited for your business. This can be done by using Facebook's custom audience feature, which lets you target users based on their interests and behaviors in order to show them ads from your company. For example if someone likes dogs, they'll see an ad about dog accessories.

If it sounds like a lot of work then don't worry because there is an easier way: use the "interests" section within Facebook's Ads Manager tool where you can create lists of people with similar interests as yours or what type of content they like most online (e.g., music fans). Then simply run those lists through any number of automated bots—like AdRoll—to generate new audiences which will appear under "audience insights" when viewing an ad campaign within Facebook's tools suite."

You can target people by interest and demographics.

If you want to target your ad campaign to those who are interested in your brand, it's easy. Just create an interest-based targeting campaign and select the relevant interests that apply to your target audience. You can also target people based on geography, gender and age group or marital status.

So why does Facebook Ads work for big brands but not for small businesses? The answer is simple - because they have more data about their customers than we do!

You can also target people based on their online behavior.

You can also target people based on their online behavior. For example, if you’re a business that sells shoes and are looking to advertise your products, you could create an ad campaign specifically for those who have recently visited your website or shopped in the past few months. This way, it will be easier for Facebook to show ads relevant to the audience they want to reach.

Big companies test multiple audiences until they find the right one.

One of the most important things to remember when it comes to Facebook ads is that big companies test multiple audiences until they find the right one. This means that you shouldn’t focus on just one type of audience, but instead test and measure how your ad performs with different groups across different demographics and interests.

You can use tools like Account Manager, which will help you create a better understanding of your audience based on their behaviors and history. These tools will also show you where in the funnel your target customers are (and what stage in their journey they are at), so it makes sense if they’re not converting yet!

This is how big brands create the right audiences

Let's start with the basics.

Big brands use a combination of tools and data to create the right audiences. They test multiple audiences until they find the right one, then use tools to get insights into how their ads are performing so they can make better decisions. It might sound like a lot of work, but it's worth it because it allows them to reach the right people at just the right time in their buying cycle—and that's what we all want!

Working with digital agencies

You can use a digital agency to help you. The good news is that there are plenty of agencies out there that specialize in Facebook ads, and they all have different approaches. Some will work with you on an hourly basis, others will provide a wide variety of services (like SEO), and some even offer consulting services as well. If you are Indonesian, you can try by looking for jasa iklan facebook on search engines. You will find many quality service providers. 

You want to find an agency that has experience working with your industry—and if possible, one that has had success in the past! This will help ensure they have the right strategy for building up your brand over time.

If possible, look for an agency who works directly with clients rather than through intermediaries like agencies or publishers; this way they can communicate directly with you about what’s best for each stage of their business model (for example: when should I start charging?).

Conclusion

If you want to succeed in social media advertising, then you need to understand how it works. And what we have just covered will help you do that! The next time you start working on a Facebook ad campaign, think about these five tips and make sure your ads are ready for prime time.