Is it conceivable for a young Indian company to compete with global behemoths like Eventbrite? - Take a look at the scenario.

Ercess Live is a marketing behemoth built just for events. Any event organiser, according to the business, can pick between two types of targets: very generic and extremely specific. The general public is accepted by event organisers who rely on them for a living. For example, a concert promoter is uninterested about his audience's demographics; all he thinks about is ticket sales. On the other hand, some businesses hold events for a specific demographic, and they only invite people who meet that profile; everyone else is a waste of time for them. In the customer success profile, Gainsight, for example, focuses on decision makers.

Ercess Live aspires to be a place where everyone can find something they enjoy.

Main products they have:

1. Multichannel event promotion
2. Email marketing
3. Linkedin Automation
4. Landing pages
5. WhatsApp marketing – to be announced
6. Ticketsaga – their own event listing website

Features they bring to the table:

1. Promote event through 1500 websites
2. Have a consolidated access to the report
3. Email marketing – Transactional and promotional
4. Email content suggestions
5. Ready-made email templates
6. Free Landing pages
7. Linkedin automation
8. Target your competitor’s registrants
9. Import and export data
10. Keep all the sales data in one place
11. CRM
12. Contact building and segmentation
13. Free listing on Ticketsaga
14. Analytics

Review:

 As a result of the COVID-19 pandemic, all events throughout the world got online, and event organisers began to market their activities beyond their borders. So, in September 2020, Ercess Live relaunched their business with a new and modest crew, and within a year, they had established a massive product line.

Multichannel promotion:

You'll need to purchase a multichannel promotion package only if you're serious about promoting your event after it's been published on Ercess Live. Because there are certain hidden fees associated with operating this type of marketing, the pricing varies by nation. All you have to do now is wait for their personnel to respond to your request after you've made a purchase. It goes through an approval procedure, after which your event will start to show up on other websites, as seen on their Event distribution page. They also provide a link to your event's public page on all websites to maintain openness. To discover if tickets have been sold, go to the sales page.The beauty of their product is that you can see  from which sites the tickets are being sold to have a clear understanding.

Email marketing:

Then you can start with your email marketing campaign. Their email marketing is extremely cost effective reason being they have a product line and do not rely on one product to generate their monthly and annual recurring revenue. In order to run their email marketing tool, they have integrated AWS SES in backend which is one of most robust tool developed by Amazon, it makes Ercess Live’s email marketing tool very trustworthy w.r.t. email deliveries. You can upload thousands of emails in the email list page and the system quickly verifies which email addresses are valid and which are invalid. The invalid emails usually get bounced which can hurt your official website’s domain also and Gmail, Outlook may consider your domain as spam, so in order to protect your domain, Ercess Live verifies them beforehand.

Integrated database of email addresses:

Ercess Live is rumoured to be working on an integrated database, which will be available for a fee. You can obtain the database by region and designation, allowing you to properly target your core target audience. However, because the organisation must adhere to cyber and privacy rules, they are unable to provide full access to the clients' email addresses. It'll be interesting to see how restricted access they provide and whether they can avoid any potential legal issues in the future.

Linkedin automation:

We really liked this product as you can send a highly personalized message to the target people on the Linkedin. The most interesting things you can achieve are:

1. Find your competitor events and attract their attendees
2. Personalized targeting – 1:1
3. Extremely high open and click rate
4. Understand the profile of people interested in your event

Messages sent on Linkedin have open rate between 80-95%, that means if you send message to 10,000 people on Linkedin, at least 8000 – 9500 people read it and you can also expect a high click rate. To achieve this, you need to make sure your content is highly quality.

After you pay for this tool's subscription, you'll receive a link to their Chrome extension, which you may download and install in Google Chrome. You will receive a shortened URL after installing and creating an event on Ercess Live's dashboard, which you can copy to collect ticket registration and write your first message. You need to discover any competitor's event or group on LinkedIn where your target audience is already present. Then run the extension to begin the process of sending your message to all of the members. The extension may send a message to up to 1000 individuals at once. All you have to do is keep the laptop open and it will take care of the rest. All of the people whose profiles you've been assigned.

WhatsApp marketing:

The company has revealed that it is working on the WhatsApp marketing also, and it will help big to small organizers to showcase their events, improve communication and sell more tickets. More details are yet to come.



Landing pages:

This is a common feature nowadays event companies are offering, be they’re event marketing or event management platform. Ercess Live is no different. They have the standard features as in the marketing, like SEO optimized structure, Mobile-friendly templates, you can drag and drop elements to create and recreate the sections. This free to use tool gives you a unique URL where your page will be live and you can use that to promote it across your network. Interesting part here is, their templates are very modern and extremely beautiful.

The conclusion:

 Ercess Live is a fantastic product that is quickly gaining traction in the global market. They also want to grow to the United States, Europe, and the Middle East. It will be interesting to see how Ercess Live fares against its near competitors in these already-established offshore marketplaces. "We do not want to compete head to head with others," Ercess Live's creator said. "Rather, we will establish and retain our standing as a powerhouse of marketing tools for events, which is kind of our brand identity." This provides us a distinct advantage over our competitors."

Cons:

1. Social sharing is missing
2. Login does not have a social login feieature
3. Ercess Live is still working on their CRM which is an important factor for organizers to decide while buying an event tool.