Digitalmarketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing. The Balance defines it as “the art and science of making web pages attractive to search engines.” The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

2. What are the features of digital marketing?

· Online advertising.

· Search Engine Optimisation.

· Online Content and Blogging.

· Web PR.

· Social Media Management and Listening.

· Email and Online Newsletter Marketing.

· Mobile Marketing.

· Web Analytics.

3. What is the importance of digital marketing in today’s era?

Digital marketing is extremely important in today’s day and age. It helps focus on targeted audiences with a global reach, unlike traditional marketing, bringing in high revenue with little investment. It is conversion-led and can easily be monitored. Damage control is also easy with digital marketing.

Digital marketing is the most powerful form of marketing. Using digital marketing tactics is the most cost-effective way to market your business. Your customers are on social media, and digital marketing helps you reach them. SEO and local SEO helps you reach more qualified buyers online

4. What are The benefits of digital marketing during Covid-19

Digital marketing has become prominent largely because it reaches such a wide audience of people

· A broad geographic reach

When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically.

· Cost efficiency

Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high.

· Easier personalization

Digital marketing allows you to gather customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.

· More connection with customers

Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.

Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it. It means more buzz surrounding your product or service

· Easy and convenient conversions

Digital marketing lets your customers act immediately after viewing your ad or content.

The Importance of Digital Marketing in the Changing World of COVID — 19

With the flood of new consumers, as well as businesses, in the digital space, brands are competing heavily for consumer attention, even if a direct sale isn’t offered. To cut through all the chatter and stand out from competitors, a multifaceted digital marketing strategy is key. Despite the rise in spending, since March 2020, there are over 31 million Americans out of work and receiving unemployment benefits. Their dollars need to go further than they have in the past and they are thinking more critically about their purchases. Demonstrating value in the digital space is now more important than ever Consumers will typically only respond to and engage with your brand if they feel they are getting something in return, especially with the influx in brand presence via digital. This is where providing value comes in. Regardless of industry, there are plenty of ways to provide value across your brand’s digital marketing initiatives. For example, a health insurance company might provide value to their audiences during COVID by providing helpful tips, insightful educational materials, Q & A webinars or offering limited time promotions to help with the unexpected financial strains of COVID — 19. Making the shift from simply providing a service to becoming a helpful resource during a crisis will provide the added benefit of showcasing social responsibility for your business, thereby increasing trust, transparency and helping to solidify audience connections. Audience connections can be further solidified via digital conversations. Be sure to involve your audience in the brand conversation. Don’t just communicate to the audience, but with them, consistently. A common mistake many brands make is simply dumping information on their audiences. The conversation must always be two-way, otherwise it isn’t a conversation at all and will easily be bypassed for brands with stronger marketing strategies.

Finally, one of the most important tools for cultivating business success during the COVID– 19 crisis is to listen. Be sure to monitor and report what digital marketing initiatives are received well and which aren’t, then modify your digital strategy accordingly. Many digital marketing platforms have automated measurement tools included in their software, available for use free of charge.