Pay per click or PPC is an effective technique for driving online traffic to your website that results in increased website hits or sales. Although this seems pretty straightforward, there are different ways in which you can create and manage PPC campaigns to keep them efficient and cost effective. From our experience of offering PPC services, let’s look at some of the ways through which you can create potent and compelling PPC campaigns to drive your business growth.
Utilising site metrics for PPC
You can make use of PPC site metrics such as Google AdWords campaign platform to monitor and evaluate the success of your campaigns depending on the metrics that are business oriented. You can keep track of the money being spent as well as revenue being generated through PPC campaign. You can also see which keywords are performing the best so that you can change or update your set of keywords to help increase chances of more clicks.
Using site links and ad extensions
Site links provides you an opportunity test different landing pages and ads (also known as Calls-To-Action) to evaluate which links and ads are receiving more clicks and hence more conversions. Ad extensions on the other hand allows you to include additional information about your business through ads resulting in improved visibility across the web world. It also allows your ads to be more specific as per your needs resulting in improved rankings for your website while attracting more clicks.
Making use of Ad Scheduling
To know when to run your ad is an important factor while considering PPC campaigns. AdWords scheduling tool helps you choose when to run your ads keeping in mind the traffic and their availability during various time zones. This technique has particularly helped us drive good results while offering PPC services in Dubai.
Build a remarketing campaign
Remarketing a campaign can be useful in reaching out to previous site visitor. While browsing they will see your ads reappearing which presents you with an opportunity to capture business that you previously might have missed out on.
Optimise PPC campaign for Google and other search engines
It always a good to know the kind of search engine your ads will mostly run on being it Google or Bing and the volume of traffic accessing both the platforms. So it becomes important to optimise your PPC campaign as per your needs and expected online traffic.
We at Technogiq understand the importance of PPC campaigns and have been offering PPC services in Dubai for quite some time now. PPC services in Dubai for our clients have proved effective and fruitful and we are committed to deliver best PPC services across Dubai and other locations. If you have any requirement for any PPC services, let’s connect.
Though some doubted it would ever get off the ground in the wake of the Covid-19 pandemic, the 2020 Tokyo Olympics finally managed to happen, albeit a year later than originally scheduled.
Sporting events like the Olympics has taught us that a few inches, split seconds, and even being the slightest bit off your game can mean the difference between finding yourself on the medal podium or ending up with a long plane ride home.The same is true when it comes to brand building.
Brands have been spending the majority of their marketing budget on big, wide catch nets like Facebook advertisements, billboards, direct mail campaigns, and retargeting ads.
But it’s only a piece of the puzzle, and one that is becoming increasingly antiquated in a consumer base that is looking to assign their allegiance to brands that go deeper in their efforts to personalize their customer experience, and create a memorable, satisfying engagement every time.In the past few years, there’s been a shift in the way that we want to purchase, browse, and make informed buyer decisions.
In fact, it’s become so popular to eat Oreos with milk, that it has become a night time ritual for many families, an after school “How was your day?” moment, a way that friend’s bond together at slumber parties, etc.The Oreo brand found a way to not only brand their sandwich cookie, but more importantly, they found a way to make a moment in someone’s life marketable.
The top 5 routes will help to Create Memorable Brand Moments for Your Customers 1.
When marketing online costs can get out of hand.
It seems like all of the services online very expensive and if you are not careful, you can end up in big debt.
You have to find a way to budget yourself so you don’t go bankrupt.
Here are some ways to reduce your online business costs: A good way to save money online marketing is barter.
If you have a business you should be bartering goods and services with other businesses.
You should try to trade for something before you buy it.
It's worth taking care of your apartment and create a pleasant atmosphere encouraging you to act.
A few changes can make us gain a completely new apartment!There is no need to buy expensive furniture or accessories.
It is worth to paint them every few years, thanks to that we will gain a completely new interior.
Bright colours in the interior will make it more spacious and clean.
Thanks to this solution we can go crazy with colorful accents.
Change the colour, add some interesting upholstery or change the handles.
Are you concerned about the adverse impact of coronavirus on your businesses?
We have the marketing ways for your business to survive in this Coronavirus lockdown.
Apart from the health-related fallout of the COVID-19, there is another biggest fallout of the coronavirus is the financial outbreak.
The current lockdown we all are facing all around the world has a devastating effect on businesses, enterprises, startups, SMEs, freelancers etc.
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