Today, everybody with a slight interest in the eCommerce industry has heard of Shopify. Shopify is a fantastic eCommerce platform for businesses seeking to create an online store.
It is an online store creation platform that allows users to build their own online stores. It has a variety of features and functionalities, as well as an easy-to-use interface. This makes it attractive to those who want to sell products online.
There are many options to execute your business, but your decision will have an impact on your company’s exposure to clients, growth, and profitability. Whereas, Shopify can serve you with all your requirements. It is one of the most powerful eCommerce leaders, used by some huge brands such as Tesla, Nescafe, and Redbull.
Let’s go through everything you should know about Shopify’s advantages and disadvantages.
Advantages of Shopify
Shopify has numerous benefits when it comes to customising and building a robust online website. Here are some of them listed below;
1. Ease of Use
Shopify is a simple and powerful tool that enables users to create and launch your eCommerce store a couple of times. This amazing platform will get your online store up and operating quickly, making it perfect for newbies or those who are not tech-savvy. It’s extremely easy to use, customizable and comes with some free, beautiful themes to choose from.
There is no need for coding or other technical knowledge because the drag-and-drop feature makes it more simple. If you want to set up customised solutions to meet your specific needs, the process can take weeks.
2. Speed and performance
Shopify hosts your store and offers over 1,200 ready-to-use apps to improve its performance and functionality. All of the apps are well-integrated and can save a lot of time and money while also providing useful data. It loads fairly fast and makes the transaction run smoothly.
With its high performance, today the majority of eCommerce businesses are built on the Shopify platform. eCommerceGator offers world-class Shopify solutions for all types of businesses.
3. Security
One of the most tricky aspects of running an online store is that you have two needs from your host: Firstly, it must be lightning fast, and another must be highly secure if you accept payments.
Shopify is a reliable and secure platform. The team is ready for any issues at all times and constantly monitors the servers to ensure a high level of security.
4. Range of Themes/Designs
A good strategy for having an effective website is to create it as visually appealing as possible while also making it functional. Shopify offers a variety of themes that may increase visits to your page.
These themes are categorised as Furniture, Food & Beverage, Art & Photography, and so on. It helps to portray your website as per your vision.
Limitations of Shopify
While Shopify has many advantages, there are some drawbacks that must be considered. We’ve discussed some of Shopify’s limitations given below;
1. Pricing
If you’re planning to set up a Shopify website and want to cover only the most basic needs of your eCommerce website, the basic subscription plan, which starts at $29/month, should be enough. You have the option to cancel or upgrade your subscription at any time.
However, if your company expands and you require more features, the cost skyrockets.
Furthermore, as you grow, you will require more assistance in updating your website. You can either hire someone to assist you or pay the Shopify team $55 per hour for their services. Shopify migration and all customisation can cost you higher. Thus, it may become costly.
2. CMS
Content marketing is a great way to boost eCommerce stores. You can not only expand your brand and enlighten your customers, but you can further increase organic traffic and social shares.
Shopify’s CMS does not allow business owners to publish rich content such as blogs or vlogs. Although it has its own blogging platform, it is not the best, particularly if you are used to WordPress. It may do the task, but it clearly needs to be updated.
It can be said that CMS is the major weakness of the Shopify platform.
3. Payment Gateways
Payment gateways are crucial for any online store because they permit you to accept customer payments. Shopify payments are not accessible in all countries and must adhere to their terms and conditions.
Shopify also charges you a price when chargebacks occur, which can cause your funds to be temporarily frozen while they examine the errors.
The Bottom-line
Shopify is definitely one of the largest and most successful eCommerce platforms available. And rightly so, as it has proficiently built customer trust in a short period of time. However, this does not imply that it is appropriate for all businesses. There are a few flaws that may cause business owners to avoid using this platform.
Even so, this does not indicate that Shopify is an unsatisfactory platform. It is one of the ideal platforms available for small and medium-sized business owners looking to enter the eCommerce market.
It all comes down to what you wanted from this platform, as no eCommerce solution is perfect.
But we can assist you in making your Shopify website with less to no limitations of the platform hindering the development. Our Shopify experts will not only set up the Shopify website but also make customisation and upgrades as per the latest versions.
Hire Shopify Developer to accelerate your business to new heights!
