A Quick Guide On Pros & Cons Of Magento ECommerce Platform

Magento is absolutely the king of the e-commerce platform. Many e-businesses agree with its utility and praise its fully functional, feature-set eCommerce platform.

Magento is one of the most popular eCommerce platforms. If you’ve probably been looking for the best ecommerce platform for your company, you can settle on Magento for that. It has a lot of features and capabilities to add more as and when required. 

Magento Commerce is the #1 platform in the 2019 Internet Retailer Top 1000 in the United States. We’ve been providing Magento development services for over 10 years at eCommerceGator, so we actually know who will benefit the most from the platform’s functionalities.

Let’s discuss a list of the pros and cons of the Magento ecommerce platform and evaluate whether Magento is the right platform for your company.

Pros of Magento Platform

There’s a reason why the world’s biggest brands, such as Nike and Ford, praise Magento. The platform was recognised as among the most robust, versatile, user-friendly, and scalable in the ecommerce market.

1. High Flexibility and Limitless Customization

Whatever kind of your retail business is, Magento can be customised to meet your needs. The reason for such high adaptability is simple and clear: the platform is open source. You can change the code, customise templates, and twist and turn the features to your liking. 

If Magento does not provide the features you require, you can integrate a third-party extension or create one from scratch to improve the impact of your store on customers. 

Magento’s API-led architecture makes it possible to integrate third-party systems such as ERP, CRM, and payment options without slowing down your website. The customization options available with Magento are truly limitless.

1. SEO friendly

Magento includes SEO features that require you to adjust and optimise page elements such as page titles and meta tags to assist you to rank higher in search engines. Magento’s SEO features include the following:

• Metadata for the homepage, product/category pages, rich snippets, and title tag prefixes and suffixes.
• To eliminate duplicate content, use canonical tags and unique categorization paths for product URLs.
• Robots.txt and XML sitemaps are included.

These features, when merged with SEO strategies, support you to rank higher in SERPs from the day you launch your online stores. There is no need for additional extensions or modules because Magento’s built-in SEO features will suffice to boost your website’s visibility.

1. Optimal Scalability 

A slow, underperforming website is every online retailer’s worst nightmare. You won’t have to worry about it with Magento. Whether you’re marketing 100 items or 1,000,000 SKUs, Magento will handle it with ease and without the need for extensive performance tuning.

Indeed, one of the Magento perks is that the platform can support 500k+ products on a single server with sufficient RAM (32-64GB). It is also capable of processing a multitude of transactions per hour. 

If you host your store on cloud servers, the prospective number of SKUs grows exponentially. This allows you to scale seamlessly and manage peak loads, which is a significant advantage of Magento 2 over other ecommerce platforms.

1. Strong Community Worldwide

When setting up a business, it is critical to pick the right technology platform that will precisely meet the needs of your company. And you want a large number of active and experienced users. 

Magento has a good reputation and is generally suggested by most internet merchants. Because of the large community surrounding Magento, you, as a merchant, can keep pace with technical changes much quicker than if you were developing those features and functionalities.

The global developer community of over 150,000 ensures you have extensive Magento support and maintenance.

You will don’t ever run out of components and countless plugins provided by Magento’s community, regardless of the size of your business. It’s primarily since you always have someone else doing development efforts while you focus on your business.

Cons of Magento Platform

With the fascinating advantages of Magento, there are some limitations as well. You have to keep in mind that Magento’s drawbacks shouldn’t affect your business in any way.

1. Expensive

One of the most significant Magento drawbacks is its high cost. Magento is a more expensive solution than SaaS platforms such as Shopify or BigCommerce. Even though Magento open source is free to start, you’ll need to spend for Magento custom development, support and maintenance, integrations, and extensions.

However, this high pricing does not lead to a loss; rather, it offers you additional benefits. As a result, investing in the Magento eCommerce edition is worthwhile.

1. Hosting

The Magento platform does not include hosting, so you must pay for it separately. At the same time, you can use this platform feature to your advantage, allowing you to select the hosting solution that best suits your needs and requirements. 

There are four basic types of hosting: shared, VPS, dedicated, and cloud, and there is a wide range of hosting options available to suit every budget and scale.

1. Installation and Updations

The script is not user-friendly, and things may become tricky if you are inexperienced. Even the administrative tasks are complicated. If you intend to use Magento but are not a seasoned developer, you may need to take lessons from an expert on its features. 

The Magento experts with aced knowledge of Magento and Magento 2 development. It is a prerequisite for building an eCommerce website on Magento. 

Conclusion

Magento is the right approach if you want to customise or add to the platform’s existing functionality. The codes are open, making customization simple, particularly when compared to other SaaS-based ecommerce platforms such as Shopify, WooCommerce, and others.

You can use Magento as your commerce platform, but you should also consider the drawbacks so you can make an insightful decision. When compared to the popularity tiers of other platforms, the platform still has an advantage. 

Hire our Magento Developers to get the full-fledged Magento benefits within your budget!