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How to find a target audience in Telegram

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Ivan Ivanov

How to find a target audience in Telegram


How to find a target audience in Telegram

Finding and attracting a target audience to your Telegram channel is the main task after creating and setting up the channel. There are many different methods for finding a target audience, but most of them have limited potential and effectiveness. Even mass engagement of the target audience in Telegram does not guarantee an increase in conversions when selling products or providing various services. In order to find clients on Telegram, you need to pay attention to the most effective ways to promote your channel and collect information.

Ways to promote your Telegram Channel

Promoting your own Telegram Channel is quite a costly procedure that requires a large investment of money, time and effort. However, you can greatly speed up the promotion and reduce your advertising costs by using certain recommendations and methods. The presented methods and data collection methods will allow you to get the first conversions as soon as you start working.

Free ways to promote channel in Telegram

Knowing how to promote the Telegram channel without investment, you can ensure a successful start with a minimum budget. There are the following free ways to promote the Telegram channel:

– Mutual PR;

– Posting comments in thematic groups;

– Writing an article mentioning the channel;

– Mentioning in thematic chats.

There are also other ways to promote your channel for free, but they are less popular and effective, while the above-mentioned ways are enough to get you started.

Mutual PR. One of the most popular and effective ways of free promotion in telegram. This method consists in mutual advertising of two or more telegram channels. Partners do not spend money on advertising, but gain active users by promoting each other’s channels. By selecting the right channel and its topics, you can achieve a conversion rate of 20% of the average views of the partner’s posts.

Placement of comments in thematic groups. Some telegram channels that have similar topics leave open comments under their posts. In the comments, active users regularly communicate and share valuable information. Placing ads for your own channel under such posts, will attract active users to yourself. Even if the post is eventually deleted, in the first hours after posting it can give its positive result.

Mentioning in thematic chats. There are a large number of different channels of interest in Telegram. Anyone can join them, and there are virtually no restrictions. Mentioning your own channel is possible, both independently and by purchasing comments. However, the second option will already belong to the paid method of promotion.

Writing an article mentioning the chat. You can also write an interesting article that will appeal to the potential target audience. The article can be placed on special portals: VC.ru, DOU and many others. The number of articles to post is unlimited. In order for the target audience in Telegram to pay attention to the channel, it is necessary to write interesting, and most importantly useful articles.

Paid ways to promote Telegram

Paid methods to promote the channel on Telegram are more effective, because they can reach a much larger target audience. You can also use paid methods at the start, in case the advertising budget is almost unlimited.

There are two main methods of promoting the channel for money – buying ads in other channels and buying inactive subscribers.

The first thing to resort to is buying inactive subscribers for your channel. The fact is that active users are less likely to go to an empty channel. That’s why, you should slightly create the appearance of a developing channel with an active audience. You can buy inactive subscribers on various promotion services. Also, some services provide a service for integrating a special bot that will keep track of users. If the purchased subscriber unsubscribes from the channel, the service will automatically return the funds to the advertising balance. This method is more suitable for informational channels, because inactive users are less likely to buy a product or use a service.

Advertising in Telegram channels happens directly or through special platforms. It is enough to go to the desired Telegram channel and pay attention to its description. It should contain an account for ordering advertising. It is worth noting that you should choose the channel for the promotion of your channel quite carefully. Making even the slightest miscalculation can increase the risk of ordering unnecessary advertising, which will not bring the expected conversions.

You should also take into account the topic and the parameters of the target audience. You need to create high-quality creative, correctly present your own channel or brand and decide on the target audience. Most admins offer to create quality creative for free when ordering advertising from them.

Ways to increase the effectiveness of promotion

Even a qualitative analysis of the target audience, competitors and popular trends can make miscalculations that can lead to meaningless “draining” of the advertising budget. If it happens that advertising was launched, but there are no conversions, you should pay attention to parsing the target audience. Parsing is an automated collection of information about the CA, from which later extracts useful information.

Thanks to parsing, you can accurately determine the needs of the audience and use the advertising budget to maximize the loyalty of the target audience. Parsing data can be processed both independently and automatically. For automatic data parsing, you can use the API and integrate the service to create data collection funnels. Funnels can be set up so that the system automatically distributes the data into the necessary categories.

Using CA data parsing, you can be able to get the following useful information:

– Identify trends;

– Monitor changes in trends;

– Identify the target audience and much more.

Also, during the promotion of the telegram channel, you can use parsing to identify the most attractive channels for purchase. The system will identify the number of active users, their interests, recent requests, parameters and needs. Having an idea of the channel’s audience, you can save on advertising campaign by increasing the conversion rate.

Parsing for targeting advertising

Also, the data parsing CA can be used for traffic arbitrage, but it is slightly different from the classic, here under the parsing understand the audience gathering from any thematic chat or channel, let’s assume you need fans of video games, take a few chats and collect audience from there, and you can parse the entire subscribed audience, and only “live”, those who are online or with the status of “was recently”, this allows you to not drain the budget for bots or abandoned actors, and bring to active live users his thoughts, and so on. In order to identify a potentially profitable audience and properly configure the targeting in Telegram, you can use our service for parsing. Working with our service, you can relieve yourself of an additional burden. The specialists of our service will independently analyze and highlight the most useful information.

Parsing the data of the target audience is absolutely legal. Addressing to us, you will get accurate information about CA and its needs. All you have to do is to go to https://www.TGMotion.top/, click “Order a Service”, go to a chat with our support team and describe all your wishes. After the work is done you will receive ready data in the form of a report.


The article is taken from: https://tgmotion.top/en/blog/how_to_find_a_target_audience_intelegram.html

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