How does advertising in Telegram affect your business

Telegram capabilities have long gone beyond the usual messenger, it is used for the effective promotion of business, to achieve your goals, it is important to understand how exactly to use Telegram. To interest a wide target audience, you need to understand:

– What are the differences between groups, channels, Telegram bots;

– what is better to use;

– how these tools work.

If you have time, you can deal with these issues on your own, and if you need to present your products or services with impact in the shortest possible time, you can seek help from the experienced experts of tgmotion.top. Let’s discuss the main aspects you have to deal with when setting up your own ads.

Briefly about the features and users of Telegram

Telegram is a popular, free cloud messenger, which has received a large increase in its active audience due to the blocking of Western social networks. It is second only to WhatsApp in popularity, but according to statistics in 2023 it may catch up and overtake its main competitor.

Telegram is much more convenient for business, not only is it accessible from any device, but it is also focused on secure messaging. The MTProto encryption technology on which it runs is responsible for secure messaging. As for the audience, this messenger is actively used by people of different professions, so with a well-constructed advertising mailing list, it is not difficult to attract the attention of your target audience to your products or services.

The main audience in Telegram is quite conscious age – 25-35 years old, of which 60% – men. The users are solvent, according to statistics, the monthly salary of every fifth is from 90 000 rubles, which means the promotion of business and increase profits through Telegram – a promising direction.

The difference between business tools in Telegram

1. Groups. In group chats, it is possible to make calls, send various files, write messages in a general chat or address a specific user, through @, but it is not possible to make a mass mailing. Groups are divided into 2 types: normal and supergroups. In normal groups up to 200 people in the chat, each user can add any members and edit the community description. In supergroups over 200 users, the administrator limits the actions of participants and designates roles. The second option is suitable for business chats companies and for interaction with potential clients.

2. Channels. Distinguished from competitors, a feature that allows you to share useful information on behalf of the company, the administrator of the channel. Surveys can also be conducted in Telegram Channels. Push-notifications inform subscribers about new publications. To arouse the interest of the target audience, use your own channels or place ads in other channels with suitable subscribers. They need to regularly post useful, high-quality content, so they often hire specialized specialists to maintain their channels.

Telegram bot. A business account with which you can not only communicate with clients and do mass mailings, but also, having made certain settings, carry out customer support. It automatically gives out the necessary information, depending on the actions of users.

Companies use chat rooms to communicate with colleagues, as a corporate messenger instead of paid text messages, and a channel instead of the company blog, but the most important thing for productive business promotion is to convey information about products and services to the audience, followed by a targeted action. The best way to cope with this task are mailing lists.

Features of effective mailing lists.

Unlike e-mailing, information sent through Telegram is not only guaranteed to reach the end user, they also provide an opportunity to solve many business problems:

– to increase sales;

– make the brand recognizable;

– to call for targeted action;

– to inform about news and promotions;

– to remind about important events;

– in some cases, it has even increased the value of promotions.

In the formation of mailing lists, there are restrictions set by Telegram. You need to remember that you can’t: publish direct links, send messages to everyone (only the target audience), send low-quality content, and so on. Failure to comply with the rules, instead of increasing loyalty to your brand, can lead to the blocking of the business account.

The specialists of tgmotion.top service will save your time and help you avoid unpleasant situations related to business account blocking. Complying with all the rules of Telegram, our specialists will make a mass mailing (any number of people) in chats or e-mails, which will be able to cover a wide target audience and favorably present your company in the eyes of potential clients. This will warm up their interest and smoothly lead to the purchase. You can order a mailing to the chats or PMs of Telegram users, as well as parsing the target audience and compose a promotional text, taking into account the specifics of the business. From you need only one wish – to run a mailing list in order to increase income.

Remember that in order to promote your business effectively, ads that do not reach the target audience are absolutely useless, even if they are of excellent quality. Check out how your business will change after you run your ads professionally.

The article is taken from: https://tgmotion.top/en/blog/how_does_advertising_in_telegram.html