While there is a lot of room for creativity when it comes to your website, one area where you need to leave the creativity behind is with the navigation. You need to make the navigation as simple as possible. You should not have a lot of complex components or crazy navigation that goes along with it. You should keep the navigational elements to the header, body, and footer of the website and need to work in a simple manner to direct your visitors ovr to the information that they need as quickly as possible.
The navigational design is going to start right at the beginning of the page. You will be confronted with a polarizing design decision, to hamburger or not to hamburger. The hamburger menu, which is going to be shown by three parallel, horizontal lines, will provide you with an economical way to save some space because it will hide the navigation off-site. It can obscure some vital information and it tends to have a lower click rate compared to having the navigation bar on the top.
Keep in mind that strong navigation is going to extend beyond the main menu that you place in the header. For long, one-page, or scroll-heavy designs, you may want to include some directional arrows that will help the user get through the different sections rather than having to scroll all the time. Most sites can also benefit with a “Back to Top” button so that they can move around the page easier than trying to scroll all of the time.
As you think about the navigation, you should remember the footer as well. Users tend to scroll further down the page than you may think and you will be able to get up to 50% more conversions if your footer is optimized rather than just ignoring it. Add a nice call to action or another option at the bottom to help tell the customer what to do next.
The navigation of your website is going to be important when you work on website design in Nottingham. If the website is difficult to navigate, then the customer will have no want to look around or even stick on the page. This can cause a big mess that you have to deal with and may make you lose some customers to the competition. Our team will be able to help you create a great website that is easy to navigate, taking away some of the frustration points for the customer and ensuring that they will be able to get what they need on the website. Trust us for all your website design needs.