In today's crowded eCommerce marketplace, standing out as a brand is essential for boosting your conversion and retention rates. Creative product photography is a great way to differentiate yourself and make a memorable impression on potential customers. With product shots being the primary way online shoppers can experience your products, it's crucial to invest in quality photography that accurately showcases your items. In this article, we'll explore innovative product photography ideas to enhance the customer experience and help your brand stand out from the competition.
What is the impact of product photography on conversion rates?
Product photography plays a crucial role in the online shopping experience. More than 75% of online buyers depend on product images to make informed purchasing decisions. It's a no-brainer that you can't showcase your product catalog without visual representations. Investing in high-quality product photography is a reliable way to establish trust with customers and improve conversion rates.
In fact, according to research, the quality of product images is the most significant factor for 90% of online shoppers when it comes to making purchasing decisions. Additionally, good product photography has a higher likelihood of being shared on social media, doubling as an effective marketing strategy.
To achieve these benefits, it's important that your product images capture the attention of website visitors. This means that the photos must be of exceptional quality and well-edited. Even if you're working with a limited budget, you can still create impressive product images through DIY photography techniques.
Creative Product Photography Ideas
The eCommerce industry is currently experiencing intense competition in the realm of product photography. Standing out and leaving a lasting impression can be a daunting task. Nevertheless, this competition serves as a driving force for store owners to explore novel and innovative approaches in their otherwise unremarkable product photoshoots. By deviating from the norm, you can set yourself apart and potentially boost your sales.
To aid in your endeavor, here are several imaginative product photography concepts for you to experiment with during your next shoot.
1 . Use Smoke:
Using smoke in product photography can enhance the drama and intrigue in your shots, and if the smoke is colored, it can complement your product and brand's aesthetic. Additionally, this creative technique can also be applied during post-processing with software tools like Photoshop. You can easily experiment with this by downloading a sample image and editing it to achieve the desired effect.
2 .Experimenting with symmetry:
Symmetric compositions can be highly effective in capturing the attention of consumers, creating a sense of completeness in your images. However, achieving mastery of this photography principle may require some dedicated effort and experimentation. It's important to explore different approaches to find what works best for your product catalog and brand aesthetic. Once you've identified your preferred style, you'll have access to a wide range of possibilities for using size, color, shape, line, light, and texture to create a balanced, harmonious composition. As you create your photoshoot set design, always keep in mind that the key to successful symmetric product photography lies in achieving and maintaining perfect balance and equality.
3 . Try different angles.
The way you showcase your product catalog can define your online store's brand identity. Consumer perception of your brand heavily depends on how you present this "identity." Therefore, it's crucial to get creative with your product photography and not limit yourself. Instead of taking ordinary shots from eye level, experiment with various angles such as shooting from the top, bottom, sideways, or incorporating a mirror to capture unique perspectives.
However, regardless of the angle you choose, it's essential to ensure that your product remains the central focus of the frame. Remember that the purpose of this photoshoot is to showcase your products, and it should still serve that purpose. You don't want consumers to feel like your "creative" product photography is pointless and irrelevant (like Zara's photography, for example).
4 . Leverage Textures
You have the ability to effortlessly express emotions through your photos by using various textures. This technique not only adds a tactile quality but also enhances the depth and composition of your images, resulting in an instant transformation of your product shots.
Experimenting with the direction and quality of light can generate numerous textured photos, while incorporating other materials such as satin cloth, sand, snow, grass, stones, wood, and water can produce stunning outcomes. However, it is important to carefully select textures that complement the intended mood, use case, and aesthetic of the product.
5 . Adding Human Touch
To enhance your otherwise dull photos, consider incorporating human elements such as hands, lips, or feet. Doing so can serve two purposes. Firstly, it can demonstrate the appropriate use of the product, as seen in a cosmetic brand's lipstick photoshoot featuring luscious and plump lips. Secondly, it can add an element of intrigue to the shot, such as using hand photography techniques to depict a hand suddenly appearing to snatch the product out of nowhere.
6 . Try out floating product photography.
Enhance the visual impact of your photographs by incorporating the technique of floating product photography, which creates a striking three-dimensional effect by suspending your products in the air.
To achieve this, follow a simple trick - fasten a fishing line to a sturdy surface, such as a hook or a pole, and attach your product to the other end of the line, allowing it to hang freely. Once you have positioned it at the desired height, capture your shots. Later, you can use photo-editing software to erase the fishing line from the image.
By employing this easy yet effective method, you can produce elegant and imaginative product photographs that attract attention and increase your conversion rates.
7 . Adding motions to your images
Enhance your photography skills by seizing incredible shots that freeze motion. Elevate your photography setup with the use of water, powder, sand, or leaves to produce awe-inspiring visuals.
Observe how the above image employs innovative water photography that immediately captures the viewer's attention and commands consumer interest. To execute such shots, you need to adjust your camera settings and options accurately.
8 . Integrate Surrealism
Your creative product photography ideas don't have to be limited to the actual shoot. Post-shoot editing can also enhance your vision and elevate your photos. One way to experiment is with surrealism, which challenges reality by placing products or models in unusual and impossible scenarios. This approach can add personality to your images and attract your target audience's attention, potentially boosting your marketing efforts through social media sharing. However, it's important to balance creativity with the original purpose of displaying the product, ensuring that it remains visible and the focus of the shots.
CONCLUSION
We are confident that this guide will assist you in capturing original, imaginative, and groundbreaking product photos that will enthrall your audience. However, as previously stated, there is a lot involved in post-production when it comes to photography. This is where editing tools and software come into play, allowing you to take your creative product photography to new heights!
Thanks to tools like DoMyShoot, you can now easily manage your eCommerce images. This app is unquestionably the best solution for innovative product photography available today, offering a comprehensive solution for creating custom product images that can boost your conversion rates with just a few taps and clicks.
You can reserve a demonstration today and begin the process of improving your eCommerce product photography.
Product photography is a type of commercial photography that is intended to present a product in the best possible light.Taking product shots may not appear to be as difficult as other types of photography.
Here are some product photography tips to give you an edge over your competition.Use Proper lighting - Natural Vs ArtificialNatural lighting is ideal for product photography.
The natural-looking shots can be used on any social media platforms.If you're photographing inside, your object must be positioned near a window to make sure that enough natural light is available.
It ensures that the product is the focus of everyone's attention.
This also aids in the creation of a deeper depth of focus, which helps to distinguish the product from the background.
This is the study of how color influences human behavior.
Personalization has quickly advanced from ecommerce trend to industry standard.
We know it’s important, we’ve all heard the stats: 80% of shoppers are more likely to purchase from a brand that provides personalized experiences.
Yet, for retailers exploring personalization for the first time, it can seem as though no one can quite agree on what it really means.
If you’re in the process of trying to pin down an exact definition of ecommerce personalization, you’re probably trawling through a world of jargon and buzzwords.The fact is, it means something different to almost every retailer.
By its very nature, personalization will never be a one-size-fits-all solution.At Searchspring, we think of personalization as giving the power of personal touch back to smaller retailers.
At its core, it should empower ecommerce businesses to replicate that friendly, personable in-store experience.
Because there is zero user interaction in the complete process, it is important to maintain transparency and showcase all the features of the products visually, and then textually.
But, visual representation is the best impactful way to capture the target customer.South Africa and its two cities Johannesburg and Cape Town are popular for the international confluence they have brought here.
Because of this, you can gain a lot of good professional studios to help with your campaign, design, help with filming, and even models.The eCommerce photography Cape Town is booming with the presence of models, male and female, and for shooting ads, films, and more.
You can find talent everywhere and hire them for your product from anything as simple as garments to other products like accessories.
The whole game is revolving around marketing your products online with the best possible models and human counterparts.
Because of this a lot of work has to be done and eCommerce photography Cape Town studios offer pre-built packages for startups and business owners.
