Much of the content you find when you open your web browser, Facebook, or other sites is personalized to you. This is done based on your internet behavior, web searches or things that you have clicked on that interest you. There are many personalization tools used to make this happen.
What is Content Personalization Strategy
Content personalization is a strategy for the individualization of content based on a person’s needs and interests. Online retailers use content personalization strategies to increase sales. Online retailers will use personalization tools to personalize content and recommend products to customers based on their needs, wants and interests.
Content Personalization Strategies
There are several strategies used for content personalization. Online retailers will use Segmentation, Persona Based Personalization, Customer journey based personalization, Individual specific personalization. These are all great strategies, and they are only a few of the many that are used. Let’s look at these a little closer.
Segmentation
Segmentation is one of the most popular strategies used by marketers. More than 80% of marketers today use this strategy. Using segmentation audiences are targeted by main factors such as industry, job title, gender, age-range and much more. Segmentation will increase the overall relevancy and improve engagement; it delivers a limited level of personalization. Segmentation is a popular and widely used personalization solution but there are others that will personalize things a little more, let’s look at them.
Persona Based Personalization
This is a more data-driven strategy of personalization. This is where purchase history, web activity, demographics and more are used to personalize experiences. Over time as data is collected the personalization becomes more with defining each persona. This strategy is more helpful in engaging specific accounts.
Customer Journey Based Personalization
This method requires a journey map. The map is used to answer important questions, so you can align content to each stage of the customer’s journey. This is a detailed strategy that allows the delivery of personalized content related to the customer’s journey. This strategy also allows you to guide the customer through their journey.
Individual Specific Personalization
The other three methods above are used for delivering information to broad audiences. Individual Specific Personalization delivers content on a more individual basis. Analyzing customer data helps deliver a personalized experience. The retailer will collect data through purchase and browsing history to streamline recommendations or products and services that meet your interests. It’s a slimline solution to increase sales and traffic to their websites.
Increasing sales and website traffic is the ultimate goal of content personalization. So whether you use one strategy or many strategies combined sales will be increased. A retailer will need to collect data and do research to make sure that the strategy they choose will be beneficial to their needs. Are they targeting a broad audience or a more specific group of people? How driven to increase sales are they? All questions must be answered before deciding on a strategy or group of strategies. Content personalization is a must in this day and age.
With the recent increase in online purchasing, businesses leveraging web personalization tools for improved website personalization are reaping the rewards.Buying online brings with it a level of convenience and ease that traditional shopping cannot match.
As the e-commerce landscape changes before our eyes, customers demand more engagement, optimized relevancy, and improved experiences from retailers.Website personalization has become important, now more than ever, for e-commerce businesses, as tailoring online shopping experiences is proving to be beneficial to both their brand strategy and ROI.While there are several different ways to personalize the customer journey, we take a closer look at the best web personalization tools and trends that successful e-Commerce businesses are putting to use.Recommended Web Personalization ToolsWith new web personalization tools being developed and released regularly, it can be difficult to determine which would benefit your website most.
Choosing the right tool depends on the type of experience you want to create for your customers, but we can recommend the following as some of the leaders in website personalization.Google Optimize: Google Optimize integrates with your Google Ads and Analytics accounts and utilizes data from your ads campaigns through A/B testing to optimize and personalize content for the user.
Google Optimize is free and most useful to small businesses, while Google Optimize 360 is a paid service for larger enterprises.Proof: Proof software offers a user-friendly web personalization tool that can create a variety of different user experiences on the same URL using a visual editor.
Text, images, layout, and more can be changed with ease, and clients can easily be segmented and targeted for personalization.Personyze: Personyze offers a full suite of tools utilizing machine learning and marketing automation to enhance website personalization and enhance the customer experience and each stage of the journey.
This web personalization tool offers advanced targeting functionality which draws upon real-time data for optimized targeting.Yusp: Yusp makes use of machine learning to analyze customer behaviour to personalize information displayed and products recommended to the customer.
There are over 250,000 new websites created each day.
Because of this, people are increasingly turning to web personalization software to help them attract an audience.
Now, you will be able to change the way the site looks, depending on who is using it.
The sites that go the effort of making a more personalized website will be able to reap the rewards.Better Chance of Developing LeadsWhen you are creating marketing materials, you want to make sure that you are grabbing the customer’s attention.
You will be able to display items that they have shown an interest in.
Customers will appreciate this feature, making it a lot easier for them to find what they are looking for.Boosting Customer LoyaltyIt’s a lot easier to get a return customer to come back for a second purchase than it is to acquire a new customer.
Sapiens International Corporation, (NASDAQ: SPNS) (TASE: SPNS), a leading global provider of software solutions for the insurance industry, announced today an agreement with Atidot, a cloud-based SaaS provider of AI and machine learning solutions for life and annuity insurers.
The partnership facilitates new ways for North American and European insurers to generate revenue through analytics and actionable insights.The joint solution empowers life and annuity insurers to maximize the value they gain from their books of business.
The solution produces actionable insights enabling better service for policyholders and new revenue generation as it is integrated with Sapiens CoreSuite for Life Insurance, Sapiens IllustrationPro, as well as Sapiens’ analytics and digital offering.
It’s 2021 and the word “personalization” has been thrown around for 5 years with businesses across segments implementing it to varying degrees of effectiveness.
However, many retailers have been slow to adapt, offering bad experiences to shoppers on their websites.
Even those who have implemented personalization in retail haven’t done it right.74% of customers feel frustrated when website content is not personalized -InstapageShoppers are moving from retailer to retailer with the knowledge that there will always be a better deal out there.
It is neither sustainable nor profitable.
But what else are shoppers looking for?
Shoppers are willing to pay up to 16% for personalized shopping experiences –PWCShoppers expect personalized experiences rather than be flooded with a slew of products.
Our Sitecore Personalization ServicesMany firms have invested in personalization technology only to scratch the surface when running successful personalization campaigns.
Ameex has helped global brands to effectively plan and launch personalization campaigns that has increased engagement and conversions.We can help you to connect your customer and their characteristics and behavioral data, such as location, gender, or previous visits to nurture the relationship between your brand and your customer.Ameex Sitecore personalization Strategy help to your audiences a better experience on your website by delivering them tailored and targeted content.How We Approach PersonalizationDefine Goalsl Outline the digital goals that should drive personalization – what, why, and for whomKnow your audiencel Outline your audience segment, build personas, and create content tailored for each segmentMap the customer journeyl Map out journeys to know at what stages to deliver personalized content.
(Need, Research, Decision, Customer)Content Strategyl Develop an effective content strategy that documents how to craft content for each persona, channels, campaigns, etc.Create Workflow & Testl Create workflows for launching, maturing, and testing a personalization programGo Omnichannell Single customer view by acquiring data from all your channels to deliver seamless relevant content at any device, channelsSitecore Potential for PersonalizationSitecore Experience Platform and Experience Commerce are the front running platforms that deliver the best personalization capabilities out of the box.
Its potential to deliver is brought forth by the modules and practices that are built into it.Sitecore xDBSitecore xDB aggregates all your customer contact and interactions data as a holistic repository to be utilized for Sitecore’s personalization efforts.
Sitecore xDB empowers its own cloud-based AI to deliver an automated 1:1 personalization for each user.Cross-channel DeliverySitecore reads interactions and delivers experiences across devices and channel.
User interactions from a mobile is attributed to the customer data and is considered while delivering personalization through website and vice versa.Sitecore OmniSitecore Omni with its universal tracker and headless CMS can identify data for aggregation and personalization across devices by delivering on the customer’s need to engage when and wherever they want seamlessly.Anonymous personalizationSitecore’s empowered real-time visitor tracking lets us personalize the customer experience even for unrecognized visitor.
