The scientific data available to us suggests that the coronavirus is more likely to spread through close contact with a person who has COVID-19 rather than through airborne transmission. Companies, factories, malls, and other public spaces face an ongoing challenge to provide a safe environment on their premises to prevent the spread of this deadly virus without disrupting productivity and business continuity.
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Content marketing is a method for making and conveying significant content to attract, secure, draw in focused audience.
The goal is to drive profitable customer action, however for what reason is it essential to use content marketing.
In the content marketing approach, the organization shared important or relevant data to the customer, build up their ability and perceive their client's needs and afterward made the attempt to sales pitch.
Content marketing is the best way for B2B companies to drive traffic, generate leads and build authority.
Read our blog to know the content marketing strategy for b2b to attract your target audience.
While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight.Now that businesses are looking forward to reopening after being under lockdown for over three months, people are craving for content more than ever.
Here are the five SEO content types that will boost your content strategy.Written contentSo many content types in the market, yet written content remains to be the best content type as it drives the majority of search results.
It is a great way to tell your brand stories and deliver your message to the audience.You can maximize the SEO value of your written content by:Understanding what Google is looking for — You need to create high-quality, unique, and original content to make it valuable from the search engine perspective.
Visual ContentImages, infographics, and illustrations can feature eminently in the search engines based on the query.
This is why image alt texts should be made a standard practice for all content teams.How does Google evaluate your visual content?Images can be considered the main content too.
Google uses quality evaluators to find out the skills, time, and efforts that appear to have been invested in creating the image.Images that are irrelevant to the main content, grotesque images, sexually explicit photos, deceptive images that suggest celebrity support where there is none, for instance, images that do not fit the mobile screen are all the examples of image content that diminish the user experience and simultaneously their SEO value too.Some pictures are truly worth a thousand words.
Relevancy of #CloudComputing is now more than ever.
As physical restrictions continue due to the pandemic, Cloud Solutions are the only way to keep the business afloat.
Take a look at this blog to better integrate cloud computing with your business.Learn More at - Cloud Computing Trends.
Content marketing is the center of all and is the most effective and affordable way to reach potential customers and generate traffic and that’s why it should be taken seriously to yield results in the long run.
Small businesses often get stagnant and struggle to find ways to create content according to the likes and needs of readers in the long run.
We are here to help them.
Here you will find some of the proven content marketing ideas which will help you in growing your customer’s reach in 2021.
Blogging – Blogging is considered as the backbone to promote useful, informative, genuine and trustworthy content for your readers A statistic shows that “traffic increment is directly related to increase in blog posts.
30 percent of traffic can easily increase after publishing 21-54 blog posts.” (1)A data from Martech shows “that more than 80 percent of searchers prefer organic content instead of sponsored posts.” (2)And this is why several digital marketing companies in India have now started taking blogging seriously.
